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#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience
Manage episode 519237839 series 3272525
As customer expectations shift and loyalty programs across industries evolve, Carnival Cruise Line is setting a new course for what engagement can look like at sea. Building on over 50 years of guest passion and brand recognition, the company is introducing an entirely new loyalty framework that mirrors the sophistication of leading airline and hotel programs, while keeping the fun, inclusive spirit that defines the Carnival experience.
At the helm of this transformation is Sidharth Krishna, Vice President of Loyalty, who brings deep expertise from the airline industry and a clear vision for the future of cruising: one where guests can earn, engage, and celebrate loyalty in more ways than ever before.
Chapters
1. Setting The Stage: Travel And Cruising (00:00:00)
2. Carnival’s Mission And U.S. Footprint (00:02:10)
3. Stig’s Background And Why Loyalty (00:04:20)
4. What Cruise Loyalty Missed For Years (00:06:05)
5. Introducing Carnival Rewards 2026 (00:08:15)
6. Points, Stars, Casino, And Credit Card (00:11:00)
7. Transition Plan And Status Realities (00:13:20)
8. Motivations: Fairness, Operations, Attainability (00:16:00)
9. Feedback, Education, And Communication (00:19:00)
10. Milestones And Meaningful Recognition (00:21:00)
11. Partnerships Now And Next (00:22:30)
12. What Makes The Team Proud (00:24:10)
13. How Loyalty360 Helps (00:25:20)
14. Quickfire: Personal Insights (00:26:00)
15. Closing And Next Steps (00:29:00)
491 episodes
Manage episode 519237839 series 3272525
As customer expectations shift and loyalty programs across industries evolve, Carnival Cruise Line is setting a new course for what engagement can look like at sea. Building on over 50 years of guest passion and brand recognition, the company is introducing an entirely new loyalty framework that mirrors the sophistication of leading airline and hotel programs, while keeping the fun, inclusive spirit that defines the Carnival experience.
At the helm of this transformation is Sidharth Krishna, Vice President of Loyalty, who brings deep expertise from the airline industry and a clear vision for the future of cruising: one where guests can earn, engage, and celebrate loyalty in more ways than ever before.
Chapters
1. Setting The Stage: Travel And Cruising (00:00:00)
2. Carnival’s Mission And U.S. Footprint (00:02:10)
3. Stig’s Background And Why Loyalty (00:04:20)
4. What Cruise Loyalty Missed For Years (00:06:05)
5. Introducing Carnival Rewards 2026 (00:08:15)
6. Points, Stars, Casino, And Credit Card (00:11:00)
7. Transition Plan And Status Realities (00:13:20)
8. Motivations: Fairness, Operations, Attainability (00:16:00)
9. Feedback, Education, And Communication (00:19:00)
10. Milestones And Meaningful Recognition (00:21:00)
11. Partnerships Now And Next (00:22:30)
12. What Makes The Team Proud (00:24:10)
13. How Loyalty360 Helps (00:25:20)
14. Quickfire: Personal Insights (00:26:00)
15. Closing And Next Steps (00:29:00)
491 episodes
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