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#476: Leaders in Customer Loyalty: Brand Story | Building Loyalty Through Trust, Simplicity, and Scale: Inside ExxonMobil Egypt’s Rewards+ Program

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Manage episode 505703904 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience becomes king, ExxonMobil Egypt is leaning into customer loyalty as a competitive differentiator—transforming service stations from utilitarian fueling points into lifestyle destinations.

In this edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories, we speak with Karim Nour, Egypt Loyalty Head at ExxonMobil. Karim takes us inside the strategy behind Exxon Mobil Rewards+ program, shares insights on reaching digitally underserved segments, and explains why trust—not transactions—is the foundation of long-term loyalty in the Egyptian market.

  continue reading

Chapters

1. Introduction to Kareem Noor (00:00:00)

2. ExxonMobil Egypt's 120-Year Legacy (00:04:22)

3. Trust as Foundation for Success (00:09:32)

4. Building Loyalty in 40,000 Shops (00:15:41)

5. Evolving from Fuel to Lifestyle Hub (00:21:11)

6. Addressing Economic Challenges with Loyalty (00:23:52)

7. Unique Value Propositions (00:27:46)

8. Game-Changing Trader Segmentation (00:29:24)

476 episodes

Artwork
iconShare
 
Manage episode 505703904 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience becomes king, ExxonMobil Egypt is leaning into customer loyalty as a competitive differentiator—transforming service stations from utilitarian fueling points into lifestyle destinations.

In this edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories, we speak with Karim Nour, Egypt Loyalty Head at ExxonMobil. Karim takes us inside the strategy behind Exxon Mobil Rewards+ program, shares insights on reaching digitally underserved segments, and explains why trust—not transactions—is the foundation of long-term loyalty in the Egyptian market.

  continue reading

Chapters

1. Introduction to Kareem Noor (00:00:00)

2. ExxonMobil Egypt's 120-Year Legacy (00:04:22)

3. Trust as Foundation for Success (00:09:32)

4. Building Loyalty in 40,000 Shops (00:15:41)

5. Evolving from Fuel to Lifestyle Hub (00:21:11)

6. Addressing Economic Challenges with Loyalty (00:23:52)

7. Unique Value Propositions (00:27:46)

8. Game-Changing Trader Segmentation (00:29:24)

476 episodes

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