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#476: Leaders in Customer Loyalty: Brand Story | Building Loyalty Through Trust, Simplicity, and Scale: Inside ExxonMobil Egypt’s Rewards+ Program
Manage episode 505703904 series 3272525
For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience becomes king, ExxonMobil Egypt is leaning into customer loyalty as a competitive differentiator—transforming service stations from utilitarian fueling points into lifestyle destinations.
In this edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories, we speak with Karim Nour, Egypt Loyalty Head at ExxonMobil. Karim takes us inside the strategy behind Exxon Mobil Rewards+ program, shares insights on reaching digitally underserved segments, and explains why trust—not transactions—is the foundation of long-term loyalty in the Egyptian market.
Chapters
1. Introduction to Kareem Noor (00:00:00)
2. ExxonMobil Egypt's 120-Year Legacy (00:04:22)
3. Trust as Foundation for Success (00:09:32)
4. Building Loyalty in 40,000 Shops (00:15:41)
5. Evolving from Fuel to Lifestyle Hub (00:21:11)
6. Addressing Economic Challenges with Loyalty (00:23:52)
7. Unique Value Propositions (00:27:46)
8. Game-Changing Trader Segmentation (00:29:24)
476 episodes
Manage episode 505703904 series 3272525
For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience becomes king, ExxonMobil Egypt is leaning into customer loyalty as a competitive differentiator—transforming service stations from utilitarian fueling points into lifestyle destinations.
In this edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories, we speak with Karim Nour, Egypt Loyalty Head at ExxonMobil. Karim takes us inside the strategy behind Exxon Mobil Rewards+ program, shares insights on reaching digitally underserved segments, and explains why trust—not transactions—is the foundation of long-term loyalty in the Egyptian market.
Chapters
1. Introduction to Kareem Noor (00:00:00)
2. ExxonMobil Egypt's 120-Year Legacy (00:04:22)
3. Trust as Foundation for Success (00:09:32)
4. Building Loyalty in 40,000 Shops (00:15:41)
5. Evolving from Fuel to Lifestyle Hub (00:21:11)
6. Addressing Economic Challenges with Loyalty (00:23:52)
7. Unique Value Propositions (00:27:46)
8. Game-Changing Trader Segmentation (00:29:24)
476 episodes
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