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#475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk
Manage episode 504690294 series 3272525
In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson shares insights on the evolving role of brand partnerships in customer loyalty. From high-profile collaborations like Ulta & Target to innovative programs from MGM, JetBlue, and Walmart, Mark unpacks what’s working, what’s not, and how brands can evaluate partnerships for true mutual value. Discover the biggest challenges—technology integration, co-marketing, ROI alignment—and hear predictions for how partnerships will shape loyalty strategies in 2025 and beyond.
Chapters
1. #475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk (00:00:00)
2. Welcome to CEO's Desk (00:00:05)
3. Partnerships: Evolving Importance in Loyalty (00:01:11)
4. Overcoming Partnership Roadblocks (00:02:32)
5. Learning from Major Brand Alliances (00:04:18)
6. Avoiding One-Sided Partnership Traps (00:06:12)
7. Innovative Partnerships Setting New Standards (00:08:17)
476 episodes
Manage episode 504690294 series 3272525
In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson shares insights on the evolving role of brand partnerships in customer loyalty. From high-profile collaborations like Ulta & Target to innovative programs from MGM, JetBlue, and Walmart, Mark unpacks what’s working, what’s not, and how brands can evaluate partnerships for true mutual value. Discover the biggest challenges—technology integration, co-marketing, ROI alignment—and hear predictions for how partnerships will shape loyalty strategies in 2025 and beyond.
Chapters
1. #475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk (00:00:00)
2. Welcome to CEO's Desk (00:00:05)
3. Partnerships: Evolving Importance in Loyalty (00:01:11)
4. Overcoming Partnership Roadblocks (00:02:32)
5. Learning from Major Brand Alliances (00:04:18)
6. Avoiding One-Sided Partnership Traps (00:06:12)
7. Innovative Partnerships Setting New Standards (00:08:17)
476 episodes
All episodes
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