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#475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk

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Manage episode 504690294 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson shares insights on the evolving role of brand partnerships in customer loyalty. From high-profile collaborations like Ulta & Target to innovative programs from MGM, JetBlue, and Walmart, Mark unpacks what’s working, what’s not, and how brands can evaluate partnerships for true mutual value. Discover the biggest challenges—technology integration, co-marketing, ROI alignment—and hear predictions for how partnerships will shape loyalty strategies in 2025 and beyond.

  continue reading

Chapters

1. #475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk (00:00:00)

2. Welcome to CEO's Desk (00:00:05)

3. Partnerships: Evolving Importance in Loyalty (00:01:11)

4. Overcoming Partnership Roadblocks (00:02:32)

5. Learning from Major Brand Alliances (00:04:18)

6. Avoiding One-Sided Partnership Traps (00:06:12)

7. Innovative Partnerships Setting New Standards (00:08:17)

476 episodes

Artwork
iconShare
 
Manage episode 504690294 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson shares insights on the evolving role of brand partnerships in customer loyalty. From high-profile collaborations like Ulta & Target to innovative programs from MGM, JetBlue, and Walmart, Mark unpacks what’s working, what’s not, and how brands can evaluate partnerships for true mutual value. Discover the biggest challenges—technology integration, co-marketing, ROI alignment—and hear predictions for how partnerships will shape loyalty strategies in 2025 and beyond.

  continue reading

Chapters

1. #475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk (00:00:00)

2. Welcome to CEO's Desk (00:00:05)

3. Partnerships: Evolving Importance in Loyalty (00:01:11)

4. Overcoming Partnership Roadblocks (00:02:32)

5. Learning from Major Brand Alliances (00:04:18)

6. Avoiding One-Sided Partnership Traps (00:06:12)

7. Innovative Partnerships Setting New Standards (00:08:17)

476 episodes

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