Selling To Corporate Clients - Coaching, Training, And Speaking Services Lead Through Strengths - Build A Training And Coaching Practice, Based On Strengths podcast

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Selling to Corporate Clients - Coaching, Training, and Speaking Services

2d ago 30:06

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Selling to corporate clients can be exciting, and sometimes daunting. And everyone wants to know…what’s the secret sauce?

From the thrill of landing big contracts to the unexpected surprises that come with corporate red tape, we cover it all. You’ll hear about the challenges of finding the right decision-makers, the complexities of procurement processes, and the importance of pricing your services appropriately to account for those hidden costs.

We also discuss the potential rewards of working with corporate clients, like the opportunity for repeat business and the chance to make a significant impact on a large scale. Plus, we share tips on how to leverage your unique strengths and experiences to connect with corporate teams effectively.

So, if you're considering selling to corporate clients or just want to learn more about what it takes, this episode is packed with valuable insights and a few laughs along the way!

🌟

Work With Us!

BREA Roper Communication | Woo | Activator | Futuristic | Connectedness

If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today!

LISA Cummings

Strategic | Maximizer | Positivity | Individualization | Woo

To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.

Takeaways

Here are three key takeaways that stood out during our conversation:

● The 5 “P”s of Selling to Corporate: Selling to corporate clients can be a different ballgame compared to smaller businesses. We discussed five specific challenges, including prospecting, people, processes, paperwork, and pricing. From finding the right person to talk to, to the often lengthy procurement processes that can feel overwhelming…it's crucial to be prepared for the red tape and to understand the internal dynamics of the organizations you're targeting. Knowing who has the decision-making power and how to navigate the paperwork can make all the difference in your success.

● Financial Surprises: One of the biggest surprises for many new to the corporate world is the financial aspect. From insurance requirements to payment terms that can stretch out for 90 days or more, it's essential to factor these into your pricing strategy. We emphasized the importance of pricing your services in a way that accounts for these unexpected costs and delays, ensuring that you remain profitable while building strong relationships with your clients.

● The Ripple Effect of Corporate Work: Despite the challenges, working with corporate clients offers incredible potential for impact. The ability to reach a large number of employees and make a difference in their work lives is a powerful motivator. We shared personal experiences of how corporate engagements can lead to repeat business and even opportunities for global travel, enriching both your professional and personal life.

Take Action

● Research Corporate Client Needs: Take the time to understand the specific needs and expectations of corporate clients in your industry. This includes familiarizing yourself with common processes, procurement requirements, and potential red tape.

● Prepare for Financial Surprises: Account for unexpected costs such as insurance policies, software fees, and extended payment cycles when pricing your services. Ensure your pricing reflects these potential surprises to maintain profitability.

● Identify Key Decision-Makers: Develop a strategy for finding and connecting with the right people within corporate organizations. Understand the hierarchy and decision-making processes to streamline your sales efforts.

● Leverage Existing Networks: Utilize your current connections and past experiences to identify potential corporate clients. Attend networking events and engage with local businesses to expand your reach.

● Stay Adaptable and Open-Minded: Be prepared for changes in corporate structures, such as turnover in key positions, which can affect ongoing contracts. Maintain flexibility in your approach and be ready to pivot as needed.

If you're looking to expand your business into the corporate sector or simply want to learn more about the nuances of this market, this episode is a must-listen!

🎧 Tune in now and let us know your thoughts! What benefits and challenges have you faced in selling to corporate clients? Share your experiences in the comments below!

#Podcast #CorporateClients #Coaching #BusinessGrowth #Entrepreneurship #LeadThroughStrengths

Let’s Connect!

● LISA: Website | LinkedIn | Facebook

● BREA: Website | LinkedIn | Instagram

AI-Generated Transcript

Lisa: I'm Lisa.

Brea: I'm Brea.

Lisa: And today's episode is all about selling to corporate clients. Whether we're talking about coaching, speaking, training, workshops, facilitation, all of those kind of services in a corporate marketplace. Brea, this one I'm like, oh, I'm totally comfortable. This is my jam. Corporate is my bag.

Brea: And I'm just here with my paper and my pen ready to take notes and learn from the master, you know? This is so juicy. This is so good.

Lisa: is like, that isn't the market I'm focused on. Okay. But I think you bring really great stuff because I know you do have corporate clients and I know we've talked about them over the years and it will do a lot for our listeners just to be able to hear from two perspectives, somebody who's absolutely focused on corporate and somebody who isn’t.

And then what the experience is when we're in that process of talking to a prospective customer, what the surprises are, what the road bumps are. I think it's really important to have this conversation. For one point alone, if I could share some experiences where people can see the financial surprises.

Like you get the gig and then they're like, oh, we need to see your insurance policy with the $3 million limits. Oh, we need you to pay $13 a month for your software to get paid because that's what happens with our procurement software. Oh, it's going to take 14 hours to get through the procurement paperwork.

Those things aren't built into people's prices because they have no idea they're going to run into those on the other side. So that part of the surprise makes this whole conversation worth it.

Brea: Yeah. In case people don't know, my background is not in corporate. It never has been until I started my own coaching and consulting business and wanted to start selling to corporate clients. But I personally don't have any background there. And so at first I was like, oh my gosh, corporate, you know, big starry eyes emoji because you're looking for what I'm selling.

So it's just going to be so easy to sell. And then I was just like, I just don't love this process of trying to sell into corporate. And even I think delivering to corporate clients has been a very different experience versus delivering to a smaller business or a smaller nonprofit. So I'm excited to dive in.

Lisa: Not just selling, even the delivery. Oh my gosh. Can we start on the positive? What gives the starry eyed emoji? I can't say the word emoji today. That's funny. What's exciting about it? Like, why do we even try if there is going to be a lot of red tape? Why go through the red tape?

Brea: Yeah, well, for me, it seems like two things. Financial, right? They have budgets, their budgets are big, and they're looking for the services that we're offering. So it's not a heart of a cell, you know, theoretically, right.

There's a credibility to put a corporate logo on my website as a client that I've served looks really good to other potential buyers. So. I think those are the two things that first attracted me.

Lisa: Yeah, I'll agree with those. Those are amazing. And it's definitely proven true. You know, people go to leadthroughstrengths.com and they scroll to the bottom of the homepage and they're like, Ooh, look at all those logos. That is good for being able to sell people in the future.

The financial part of it could be really cool. There have been a lot of customers over the years where they have big corporate academies and they'll offer a program on repeat inside of a corporate training academy. And it is just business that comes back and comes back and comes back. So there may be a little more difficulty in getting in up front. And then once you're in, there can be some ease of repeat business that is really cool. There's an upside for me. I think this would be true for any of us.

If you learn that you're working with a customer who has 100,000 employees and you think, how powerful the work is that we do and that you could reach that many people through your work. It feels amazingly efficient and beautiful to be able to have that ripple effect in the world. So it just feels great, the upside in all the ways.

Brea: Yeah, so much potential, so much potential.

Lisa: Exactly. Personally, I've been able to travel to 15 different countries delivering our work. And that's very enriching personally as well. So getting to see the global experience, it makes you better at your craft because you're facilitating in all kinds of different environments and cultures.

And also, what a gift to be able to travel for work like that. So that's been a fun benefit as well.

Brea: Yes, I love all those things. I think also for those of us who are strengths coaches and use Gallup's CliftonStrengths assessment, I mean, it's designed for corporate teams. You know, like that's where it started. Obviously not the only place that it can be applied, but it's such a natural fit there.

Working in corporate training, even though you get all these fancy trips around the world or, you know, whatever, like it's hard. We need a little a little spark and we need to approach our work differently.

We deserve to enjoy our work, you know, and to show up and be able to do what we do best every day. People need what it is that we're offering. So it's a real opportunity for us to go in and, and make real impact, you know, and really help people live good, full lives.

Lisa: Yeah, yeah. If we're selling to corporate clients, we're in there thinking from the corporate client perspective, hey, we can help you have employees who are fully engaged, who are reaching their highest potential, who are working in their efficiency zone.

There are a lot of really good business reasons. So I think it's a great match. We know our services can be of value and how cool when you can touch the individual who also works there and make their human experience better.

Brea: Yeah, yeah, love it.

Lisa: So what are some of the surprises you've run into, Brea when you've been talking with a corporate client as a prospect, when you're in those early stages, what have you run into that's notable?

Brea: Well, so many things. I mean, I've learned the hard way, you know, let me, let me be honest, but everything was a surprise to me, because I literally had no experience going into it. I think It was so surprising to me how hard it was because in my mind, I was like, Oh, this is such an easy match.

And it, it wasn't, it's so hard to find the right person to talk to. It's hard to get them on the phone, you know, or on the zoom or on the calendar there, their time is very, very full, you know? And so to get to the right person and then to get their time was surprisingly harder than I thought. I was surprised by, again, all the red tape, just, oh my gosh, my little activator.

I was just like, this is taking too long. I can't. I love that about small businesses is I can talk to the owner. I can just walk in there a lot of times, you know, and talk to the owner and we can put something on the books for the next day, you know?

I was surprised by how long the process was. from the very first prospecting call to the finished product. Oh, there's so many things that surprised me, but another big one is how it felt like, I don't know, how do I say it?

From my perspective, it felt like they wanted a lot of my time and a lot of like free, like the interview process, you know, or as you kind of work through the chain, you, you end up talking to several different people, you know, as you're, continue to pursue the lead.

And they want you to, you know, meet with a small team and do a, you know, a 30 minute webinar or whatever. And I'm like, what? Like, no, I charge for this. Don't you know? So things like that.

Lisa: Yeah, you have to find out who else is involved in the decision and who has veto power on the budget and what budgets matter. One of the surprises I experienced, this is why I experienced it many times, is some corporate clients have these things called an accumulation period.

So let's say you set your billing to be Net 30. That means you send your invoice and it's due in 30 days. They will say, well, we do Net 90. So we only pay every 90 days and we have a 90 day accumulation period. Yeah, like double surprise. 90 days and the accumulation period over which we're collecting all of the paperwork.

So really, they're saying we pay you six months after the gig. And that for most individuals who are getting started in the early years is a long time to wait. And then people don't expect it. And they're like, oh, my gosh, are they Not paying me? Do I have to chase this? I've had some of the biggest names, Fortune 50 names in the world. One took over one year to pay.

It wasn't because they weren't trying to pay. It was because one person who worked on just a regular old operations team out there, she didn't know how to navigate the internal procurement, how to get a PO, how to get it paid. She didn't know she needed a PO. She didn't know the paperwork. Because that's not what they do on a daily basis.

This just started off as a team who wanted to do a team building. And by the time we figured it all out, it was a year into it. is so much. So I would put that out there. If you're early on and you think you want to serve and sell into corporate clients, make sure you are accounting for things like you're going to have to buy insurance policies and show them.

And then once you've purchased your insurance policies and you've paid a couple thousand dollars, oh, then they're going to say, you need to add us as additional insured. And if you don't have this in your policy, that might be a couple hundred dollars to add that. Oh, then you have to pay to be in our software, to be able to get paid.

You're going to fill out 14 hours worth of procurement paperwork. There might be a year long closing cycle or there might be a one day closing cycle. You don't know what you're going to get.

So a lot of surprises come up like you close the deal and then they say, oh, by the way, are you going to show up with a PowerPoint? Are you going to use a deck? And if you say yes, then they say, oh, well, every deck in our organization has to conform to these brand standards. And they send you a 100 page document and a template and you're like, I don't even use PowerPoint. My deck's designed somewhere else.

And why would you have a vendor put their stuff in your deck's format? And why wouldn't you just close it up front? Because that's going to take six hours. Those are the surprises you just have to be ready for and you have to have a price that you're satisfied enough with that when those surprises come up, you don't have to be like, well, if this, then I need to charge this much more.

Instead of feeling like you're in a nickel and dime or an adversarial back and forth, because you want to keep this, you want to keep it. Feeling like, really exciting and fun. And so after you get through the paperwork phase, you want to be in a great relationship with them. So price it for the unexpected because in big corporate, you're going to have the unexpected.

Brea: So here's what I'm hearing from you and what I'm feeling in my bones are the three P's. It's people finding the right person to talk to. It's paperwork. It's so much paperwork and processes, right? There are so many processes that you just have to kind of learn to navigate or just throw your hands up and just go with the ride, you know?

Lisa: Yeah, and hey, I mean, I'll just add in another P because when you're talking about prospecting as another P, I think in general, if the topic of this show is selling to corporate clients, when people start a coaching, speaking, training kind of business, we get into it because we love the work.

What percentage of coaches do you think are like, “oh my gosh, I didn't know I needed to spend at least half my time being a salesperson or a marketing person.” So that prospecting element, I'm going to just add an extra P in there for you that I think that's another surprise. What it takes to find prospective customers. Where are they? How do I find them? What is my process going to be?

For some, it's social media. For some, it's tapping into an existing past network or people that you've known in your career. For some, it's going to chamber events or other types of networking events and meeting people. Sometimes it's a local effort and they're trying to build business in a specific city. And you can have successful paths through all of those. But it definitely is something you have to be conscious of that it's a thing with corporate clients.

Brea: Yeah. And maybe the fifth P is pricing. This is such a mystery still to me, even though I have worked successfully with corporate clients. It's how do you price it? Right. Especially if you've never done it before and it's your very first contract. So there we go. The five P's of selling to corporate.

Lisa: I know. And we're all over the place, aren't we? I mean, and that's fine. That is a beauty of it. I have heard plenty of our peers say when they're starting out, they've delivered a speech for $700 and I have friends. I know because they're thinking one hour. They're thinking, Oh, that sounds like a lot for an hour.

Sometimes you have to overcome that with a client because they also think of it as one hour. But we, I also have friends who are 20,000 plus for one speech.

Brea: Yeah.

Lisa: There's such a variety. And it's fine.

Brea: And, and I think the mystery for me when it comes to corporate clients is, um, is you don't know what their budget is. Like, you know, that they have a price in mind. Right. And every company is different.

So how do you come in not too high that you lose the, you know, the opportunity, but not too low that you look like a total idiot?! He's never done this before. Right. You gotta come in where they're expecting you to come in. But how do you know? Because what one corporation may do isn't necessarily what, you know, another one will.

I don't have any answers. I'm just here. I'm just here taking notes and saying, if you feel like it's hard, it is. And I'm with you.

Lisa: Well, and I also say you have to have some awareness of things like, okay, here are some things early on that I forgot would be important, but they weren't surprising, even though they surprised me. Do you know what I mean? Sometimes you're like, oh, of course, duh.

Brea: But when I started selling it, yes, you just recognize it when it shows up, you know?

Lisa: Yes. Like, for example, if you went to deliver a workshop to Apple, and you walked in with a Lenovo laptop, no. That's just a hard no. You would cannot do that. So there are times where I have, based on the operating system or even the chipset, let's say you're in big tech, Do they only have Intel?

Like when I'm working with Samsung, well luckily when I worked with Samsung, they don't let you bring in any electronics. You can't get past the front door because you're supposed to leave it all in your car and go through a metal detector. So maybe that's a bad example.

But you have to know those things and you have to know, can I buy Can I bring in a thing that has a component part that is representative of one of their customers and will that offend them in a way that it becomes a note? Another is if they're used to dealing with vendors in person, some companies will expect that you fly in for prospective conversations.

It's not as much of an expectation these days. That was something that the era of COVID brought to us where almost everybody is now willing to have calls over camera. But others, they expect, hey, if we're having conversations, you're flying in on your dime to go have a conversation about the services.

So if that's the case, you're likely going to want to be pitching a big program, not a one-time event, because if you didn't win it, your event can't be profitable with that kind of in-person conversation, unless they're local. So all these kind of things to navigate and know the expectations. In corporate, here's a fun surprise. Sometimes learning the departments that you really mesh with well, can help you get in faster because you’re already a trusted vendor.

You get in with one team and it expands from there. One manager team at a time, one bid at a time. So for example, I really work great with marketing and sales teams. We close fast. They make decisions really quickly when we're together. They're just like, yes, this is it. Boom. Let's go. Where do I sign? Let's not have any more formalities.

That's been a thing. Is that the nature of those departments or is it that we matched so well? I don't know. But if I'm working with HR teams, usually the opportunities are bigger because it might be more like the centralized department that's covering development for 100,000 people.

So maybe they follow the rules more because they're in HR - might be the nature of the work. It might be because they are not as likely to pay on a credit card. They're going to go through their procurement process. And they also have the bigger upside because they might bring you on for 100 training classes in a year. So those are some of the things that I don't know how much you pre-plan for those.

You just experience it and start to learn it. And then you figure out when X happens, things happen really fast and really nicely for me. Maybe those tell you you're in great alignment. So those are the kind of companies and departments that you work really great with. So that could be where you focus your attention so that you're not spending as much time feeling like you're running your head against the wall.

Brea: Absolutely. Yes. It's also reminding me of another challenge that I've found and this is not just in corporate, but a lot of corporate turnover, you know, finally you start to make some inroads and then all of a sudden that person isn't there anymore because they got let go or because they restructured or because, you know, fill in the blank. So then you got to start all over again.

Lisa: It's wild. You know, the biggest contract I sold was $297,000. I was so excited about it. It went swimmingly. It was like, oh, this is amazing. If I could re-land this every year, it would be so perfect. I mean, everything was going. Yeah. The gig was great. The people were great. The relationship was great. And in the 11th month of the 12-month rollout, they had a rework, and there was a new VP, there was a new director, there was a new manager, the program got deleted, and all the people turned over and just poof, gone.

No opportunity for that to repeat. But if I had won that same contract five years before, that could have been part of my revenue for five years in a row. So you just you really don't know and you have to consider it. I think that's a great surprise to bring up is the eggs in the basket kind of concept.

You could sit back on your laurels and say, oh, look, I have two big contracts. I'm just going to hang. And if you stopped marketing and stopped trying and stopped reaching out, you might really shoot yourself in the foot two years later when you had to start over.

Brea: Oh, absolutely. Oh,

Lisa: That's important.

Brea: Yeah. So the starry eyed emoji is now I'm like, this is just hearing all of this and reliving, you know, my experiences that are resonating. It's like from starry eyed to just like full on streaming tears, you know, it's just like, I don't even know if corporate is worth my time or my energy. And, and I have found, you know, a nice home with, smaller businesses and even local small businesses. And when those corporate opportunities come along, it's awesome.

I just did a one-on-one coaching session with a high school senior. The mom bought a coaching session for her daughter and for herself. So they both did built-in trainings. We did a debrief individually for each, but kind of at the same time, they were present to share that experience together. really sweet. Well, it turns out that mother is in the C-suite for a very big hospital chain.

Boom, there you go. It's like, wow, I wasn't looking for this, right? But here's this person in front of me that I definitely need to talk to. And so when those things come up, I'll put in the work and the time to follow it and pursue it and be patient. But most often I'm not out there looking for those opportunities because it just doesn't doesn't fuel me. You know, I lose gas really fast.

Lisa: Well, those sound just perfect. And plus you lead through connectedness. So being able to just be open to the fact that those are going to drop in sometimes and it's not what you're leading with and they'll drop in. And you know, like those are the best scenarios when someone says, oh, well, oh, I'm in charge of these seven locations.

I want to bring it to each location. So let's do these seven different rollouts. And sometimes they'll just drop a giant project in front of you and you're like, And other times, here's one I think people run into when they're selling to corporate clients. They think, okay, I'm gonna sell to corporate clients.

I have the most aligned amazing experience. I'm in their industry. Let's take one like, okay, I'm in hospitality and that's where I've spent my whole career and now I'm an executive coach and I specialize in executives and hospitality and I'm gonna come in and coach leaders in that industry. It seems so niche, so perfect. And then a leader, you connect with a leader there and they're like, this is amazing. I'm going to bring you in with all of my other senior VP peers.

And they start bringing you in and they realize from corporate HR, oh wait, we have the International Coaching Alliance as an approved vendor. And they're the only people approved to deliver coaching. So if you want to be part of coaching, you have to go through them. So these things that get real convoluted sometimes come up where they're like, you have to get billed through there.

Then they reach out to this coaching alliance, and then you have to be a subcontractor to the coaching alliance, and it's this detached kind of thing, and oh, they're gonna take a cut, but you brought the business in, but the cut is there, and you have to price that in, but you have to go with their rates, because they already established their rates to become an approved vendor.

So those surprises are definitely worth being ready for and maybe even asking those questions. I find it's way more common with coaching than anything else, but it also comes up with speaking. We'll have approved vendor bureaus. I've had to get paid through a speaking bureau that I had never interacted with before, but it's the only person they can get paid through.

So you go through that bureau. The same happens with training services. Sometimes it's really interesting how their procurement departments have done this to be efficient and to lock in prices. Sometimes they've done reverse bidding. I call them reverse bidding wars, but they like send their specs out and they have all the vendors bid on it so that one they can only deal with one vendor and that one vendor wins the business and that one vendor likely came in with the lowest price.

Not always, but they came in with all of the factors that needed to be in place to win that business. And they've centralized on that one vendor. And you have to then be a sub of that vendor. That's something I never even knew existed until I got into the corporate world. And sometimes that pops up as something to navigate.

Brea: There's just so much. I mean, my brain is spinning from all the things that we could talk about. Yeah. Okay. So there are so many people who are listening and want to sell into corporate. So instead of being surprised by that, maybe do a little bit of research and go and try to be proactive and align yourself there. I know I've found certain certifications that corporate clients have partnered with.

And so you could go get certified from that company and then they're the ones that give you all the clients. So not dealing with corporate directly, but finding corporate clients in a coaching certification.

Lisa: Yes.

Brea: I think something else I was surprised about was how, because learning and development and assessments and these types of workshops and coaching and training are so commonly offered in corporate, I thought it would be so easy because that's what they're looking for. But sometimes I was surprised that they, oh, well, we've already done strengths.

Lisa: Right.

Brea: We did it once five years ago as a team. Right. So we're done. So thank you so much, but we don't, you know, we don't need you. Or there's a challenge. Even if you win the bid, you go in and you deliver, you're walking into a room of a lot of people who have their minds made up about what they're going to experience with you based on other trainers that have come in for other assessments, right.

Or other workshops that they've done in a similar vein. They just automatically lump you into. their past experiences, which might be good and might be bad. But that has surprised me and challenged me. I haven't seen that in smaller businesses that maybe don't have as many opportunities to offer these types of things to their people.

Lisa: That is a great point. It's a both a pro and a con in corporate because they might be like, hey, look, during my corporate career, I've done it all. I've done Myers-Briggs. I've done DISC. I've done Hogan. I've done Berkman. I've done VIA. I've done CliftonStrengths. I've done The Fascination. I've done this. I've done The Insights. They will rattle them all off and they're like, It could be, we love all of those.

It could be, Oh, gosh, here's another one. Which one are we going to do this quarter? And you don't know what the perspective of the team is going to be. But if they didn't have the greatest experience in the past, they might be in an eye roll view of it as a participant.

On the other hand, when people are like, Hey, we have a brand new team, we should do something for a team builder when we get together for our quarterly meeting that's in person. Oh, have you ever done StrengthsFinder? Oh, yeah, I did that years ago. We should do StrengthsFinder. And they remember these, like for us, it's a really old terminology, but I get lots of people coming to me still saying, I want StrengthsFinder because they remember it, it's part of corporate, they've done it in corporate.

So it brings a recognition to a product that we didn't even have to create. And it gives us a little bit of a leg up to be able to get in because they already know they want that thing.

Brea: Yes, yes. So for better or worse, you know, kind of lays the groundwork for you. So to be aware, you know, that those preconceived notions are there and to prepare for that.

Lisa: Yes, yes, yes. Well, I hope all of you listeners, I hope that you got something cool out of this that will help you mitigate some of those surprises and give you strategy to chew on. It's not like this was meant to be a roadmap, like here is how to sell to corporate clients, but More like, here are some pros and cons.

Brea: Because that roadmap doesn't exist, by the way.

Lisa: Yeah, if you made that roadmap exist, it could look six different ways. And yeah. All right, Brea well, if someone wants to work with you, whether it is one of those corporate clients listening in, or maybe one of the others who are like, oh, yes, she likes those medium businesses, and that is me. Tell them how to work with you.

Brea: Well, you can just come on over to my website, BreaRoper.com, B-R-E-A-R-O-P-E-R.com. And I'd love to chat and learn more about what it is that you're looking for, what problem you're trying to solve, what it is that you hope to gain from working together and we'll customize a solution that fits for you.

Lisa: Beautiful. And me, Lisa, at Lead Through Strengths, this has been our thing. Big corporate clients have been our focus, so it's totally our comfort zone. And also, I do a program called Tools for Coaches, and it's a $100 a month community where I give away all of my tools, templates, the documentation, and just give you a leg up so you save a lot of time on these kind of situations when you're in that community. And that's at LeadThroughStrengths.com over on the Tools for Coaches link.

Brea: So good. So good. All right. Go on out there and get your business. Go get those corporate clients.

Lisa: Yeah. If you want them. And if you do, go make a huge difference because they have a massive number of employees out there in the world who need what we do as coaches and speakers and trainers. And if this one lights you up and it's a customer set you want, let's get out there and have a big ripple effect.

Brea: See y'all later. Bye.

Let’s Connect!

● LISA: Website | LinkedIn | Facebook

● BREA: Website | LinkedIn | Instagram

The Fine Print: This podcast is not sanctioned or endorsed by Gallup in any way. Opinions, views and interpretations of CliftonStrengths© are solely the beliefs of Lisa Cummings and Brea Roper.

173 episodes