Best Behavioraleconomics Podcasts (2025)

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Should I List Prices on My Coaching Website 25:30

Play Pause

10d ago25:30

25:30

In this episode, we dive into a hot topic that many speakers, trainers, and coaches grapple with: Should you put prices on your website? Of course, there are many pros and cons of displaying prices, so we unpack various strategies that can help you make the best decision for your business. Whether you’re leaning towards transparency or prefer to ke…

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Pricing Your Services As A Coach or Facilitator 31:50

26d ago31:50

31:50

If there’s one question I get from almost every coach I coach, it’s this: how do I know what to charge? That’s why we’ve dedicated this episode to a topic that resonates with so many of us in the coaching, training, and speaking industries: Pricing Your Services. In this episode, we explore various pricing strategies and how they can impact your bu…

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Battling Money Blocks As A Business Owner 25:31

1M ago25:31

25:31

In this episode, we tackle the often-taboo topic of…money. Specifically, money blocks – those pesky limiting beliefs that can hold us back in business. We share our personal experiences with money narratives that shaped our views on wealth and success. From feeling guilty about charging for work we love, to the fear of being perceived as "slimy" wh…

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Being a Good Boss to Yourself as an Entrepreneur 24:53

2M ago24:53

24:53

As entrepreneurs, we often find ourselves in tShohe dual role of both boss and employee, and it can be challenging to navigate that dynamic. In our last episode, Lisa & I talked about being a bad boss to ourselves, so this time we’re flipping the script. We start by remembering how, as our own boss, we have the unique opportunity to create our idea…

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Are You A Bad Boss to Yourself? 29:21

2M ago29:21

29:21

In today's episode, we dive into the juicy topic of being a "bad boss" to ourselves as entrepreneurs. Isn’t it funny how some of the very behaviors that made us decide to stop working for a bad boss, are often some of the same behaviors we do to ourselves. Things like overworking, neglecting self-care, not setting boundaries, working unreasonable h…

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20 Ways to Find Coaching Clients 27:17

3M ago27:17

27:17

In today's episode, we dive deep into a topic that many coaches struggle with: finding clients. If prospecting makes you want to run and hide…don’t worry. We’ve got you! Listen in as we share some strategies that have worked for us, so you can make them work for you. Plus, we sprinkle in some creative ideas on how to make yourself visible and appro…

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Faster Horses 53:36

3M ago53:36

53:36

The AI hype train is moving at full throttle. Breathless headlines predict mass layoffs, the end of work as we know it, and a brave new world of intelligent machines. We've been here before. As far back as 1909, JM Keynes predicted that by 2030, technology would mean no-one worked more than 15 hours a week. In 1987, Robert Solow observed "you can s…

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How Low Ticket Offers Can Help Your Independent Coaching Practice 27:57

3M ago27:57

27:57

In this episode, Lisa and Brea explore the phenomenon of low ticket offers and how they can be a game-changer for your business. While high ticket items often steal the spotlight, we believe that low ticket offers have their own unique magic that can help you build relationships and grow your business. Plus, we have a special invitation for you! Ma…

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Look Closer 1:00:44

3M ago1:00:44

1:00:44

This episode of The B-Word is all about the c-word... Context. We all like to think that humans are predictable and consistent, but when you look closer, we're often anything but. What can men's underwear teach us about problem solving? What do dating apps tell us about the importance of context? And how does time influence human behaviour? James i…

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Lumpy Revenue - Does Your Coaching Practice Feel Up and Down? 26:29

4M ago26:29

26:29

Lumpy cash flow. Unpredictable income. Feast or famine. If you own your own coaching business, you’ve probably ridden the revenue rollercoaster a time or two. Scary for some, and exciting for others. Either way, this episode is for you! Join us as we explore strategies to smooth out the lumps and create stability in your cash flow, OR learn how to …

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Starting a New Coaching Business - The Backstory 33:52

4M ago33:52

33:52

What do math dreaming, crowdfunding, and Sunday night heart palpitations all have in common? You’ll have to tune in to find out! 😀 Join us for some real talk about the common fears and hesitations many aspiring coaches face when starting their business, like feeling unprepared or overwhelmed by the need for a perfect plan. But fear not! You’ll be e…

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Selling to Corporate Clients - Coaching, Training, and Speaking Services 30:06

5M ago30:06

30:06

Selling to corporate clients can be exciting, and sometimes daunting. And everyone wants to know…what’s the secret sauce? From the thrill of landing big contracts to the unexpected surprises that come with corporate red tape, we cover it all. You’ll hear about the challenges of finding the right decision-makers, the complexities of procurement proc…

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Do You Want to Offer Group Coaching 21:29

5M ago21:29

21:29

Thinking about offering group coaching programs? This episode is for you! We explore the many benefits it offers – for those being coached and also for coaches themselves. Things like opportunities for support and feedback, profitability and scalability, and developing deep, lasting friendships. We also share a few different program structures we’v…

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Fish Out Of Water 59:28

5M ago59:28

59:28

What can Lawrence of Arabia teach us about organisations? Why do organisations persist with so many accepted practices that don't seem to work? What does a more evidence-based approach to organisational change look like? James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations can apply the science of huma…

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Building Your Coaching Business with BP10 24:11

5M ago24:11

24:11

Ever wish you knew what all the best business builders had in common? What talents contributed to their success? Well, that’s exactly what the BP10 is all about! If you want to build a successful coaching business, you need to tune in! We kick things off by explaining what BP10 stands for (Builder Profile 10) and how it identifies the top talents t…

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Why Coaches Need a Signature Offer 17:17

6M ago17:17

17:17

This episode explores why having a clear and distinct signature offer is crucial for your coaching practice. Whether you're an internal coach or running your own independent gig, clarity is key! Having a clear and distinct offering can make all the difference in attracting the right clients and maximizing your impact. That’s why we discuss the impo…

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Adopting AI 1:11:01

6M ago1:11:01

1:11:01

Why is everyone so excited about AI? What makes AI so different from any previous technology and what does that mean for adopting it? What does AI mean for jobs? What can the Sorcerer's Apprentice and Frankenstein teach us about AI adoption? And what is that cryptic book cover about? In the first episode of a new series of The B-Word, Paul Gibbons …

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Strengths and Your Personal Brand as a Coach 26:48

6M ago26:48

26:48

In today's episode, we dive into building your personal brand as a coach. You’ll hear about "Connected Kelly," a coach who initially felt pressured to conform to an analytical persona in her big tech job, only to discover that her true strength—Connectedness—was what truly set her apart. You’ll learn how she transformed her approach, leading to a m…

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Should You Avoid Bias in Coaching? 20:40

7M ago20:40

20:40

Every coach grapples with today’s topic: Should you avoid bias while coaching? We kick things off by acknowledging that the answer isn't as straightforward as it seems. While many might instinctively say "yes," we explore the nuances of bias and how it can actually play a positive role in coaching. Whether you're an independent coach or working wit…

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Working on Your Business 33:18

7M ago33:18

33:18

In today's episode, we dive into the essential, yet often overlooked, concept of "working on your business" versus "working in your business." We share our personal experiences and insights on how taking intentional time to strategize can transform your entrepreneurial journey. If you've ever felt like you're just spinning your wheels, constantly r…

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Bonus Episode: Announcing Season 10 for Coaches 1:36

8M ago1:36

1:36

By Lisa Cummings and Brea Roper

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Goal Setting with Your Strengths 19:56

8M ago19:56

19:56

Goal setting. Does setting and getting goals light you up and get you groovin? Or maybe you’re not a big fan. Either way, this episode focuses on how to set yourself up for success – by using your Strengths, of course! We believe that when you approach goal setting through the lens of your individual talents, it not only makes the process more enjo…

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Do You Nurture Your Nature? 25:33

8M ago25:33

25:33

Did you know that frustration and burnout your talents can be ‘hangry’. In today's episode, we dive into the delightful concept of nurturing your nature! Life can be tough, and we all know that adulting isn't just a walk in the park. So, why not focus on what makes you shine? We discuss the importance of not just using your strengths, but actively …

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Taking Time for Yourself 35:25

9M ago35:25

35:25

Maybe you're a planner like Lisa, whose calendar resembles a game of ‘time Tetris’, more spontaneous like Brea, who’s a little more free-flowing, or somewhere in between. No matter how you do it, taking time to prioritize your well-being is essential. In this episode, you’ll hear us discuss the importance of setting boundaries and making intentiona…

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Will My CliftonStrengths Change? 15:29

9M ago15:29

15:29

People are always asking us, “Will my CliftonStrengths change?” and “Should I retake the assessment?” Since these questions are really two sides of the same coin, the short answer to both is the same: probably not. For the longer answer, be sure to listen in as we explore if/when to retake, and how to get the most from your CliftonStrengths results…

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Are Strengths Nature or Nurture? 17:38

10M ago17:38

17:38

We hear it all 👏🏻 the 👏🏽time 👏🏿: “Are strengths nature or nurture?” In today's episode, we weigh in with their opinions on whether our strengths and talents are hardwired into our DNA or shaped by our environment and experiences. And, spoiler alert…we don’t always agree. 🫣 Listen in as we explore how nature and nurture play a foundational role in w…

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Can You Become Anything You Want 17:35

10M ago17:35

17:35

Throughout our lives, many of us have been told we could become anything we want. Unfortunately, without understanding our natural talents and motivations, this belief can set us up to pursue goals that may not align with our true selves and capabilities. That’s why we look to our talents: to understand our true desires, and align our aspirations w…

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Believe in Yourself 27:38

11M ago27:38

27:38

Using Strengths to Believe in Yourself From time to time, everyone struggles to believe in themselves. Especially when faced with challenges and changes in their lives. Too often, this doubt can lead to feelings of inadequacy, and hold us back from the growth we desire. That’s why we look to our talents: to identify and question limiting beliefs, s…

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Appreciation and Recognition 24:11

11M ago24:11

24:11

We all know how good it is to feel valued at work… but, as a manager, is it worth the time and expense? And how can we ensure that our recognition resonates? In today's episode, we dive into the powerful world of appreciation and recognition! We chat about how everyone loves to be recognized, but not everyone enjoys the spotlight in the same way. Y…

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How to Get In Flow 31:17

12M ago31:17

31:17

In today's episode, we dive deep into the concept of flow, that magical state where time disappears and creativity flows effortlessly. We share our personal experiences with flow—what it looks like for us, and the unique ways we prepare for those moments. You’ll hear us discuss the importance of creating space in your life, whether that means block…

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Discovering Strengths at Home 20:25

12M ago20:25

20:25

Whether on a trip to Vegas, family reunion, or navigating the mountain’s edge, our strengths are there every step of the way. The question is, are they guiding, protecting, and supporting you? Or are they getting in the way, causing conflict and confusion? In today's episode, we dive into the fascinating world of applying our strengths beyond the w…

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Rethinking Time Management 18:54

1y ago18:54

18:54

"Where did the time go?" "If only I had more time!" If you're looking for productivity hacks or time management tips – this episode is for you. We've all been there. We believe time is our most valuable resource. Unfortunately, this often leads to overwhelm and guilt when our expectations don't match reality. We don't accomplish as much as we thoug…

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You're So Good At That 18:35

1y ago18:35

18:35

You’re So Good At That Receiving compliments is difficult for most of us. But what if I told you compliments could be clues to your greatest talents? Areas where you see natural glimpses of excellence are actually your greatest areas of potential. So, the next time you hear someone say, "You're so good at that!" or “You’re a rock star!”, stand a li…

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Doing What You Love 18:30

1y ago18:30

18:30

“They” say we spend over 30% of our life at work. For some of us over-achieving, work-a-holics burning the candle at both ends, that percentage is likely even higher. If we’re spending over a third of our lives working, shouldn’t we love what we do? We think so. That’s why in this episode we talk about another one of the “5 Clues to Talent”: Satisf…

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How Did You Do That? 20:22

1y ago20:22

20:22

Have you ever had someone say, “Wow! How did you do that?” or “You make that look so easy!” and think, ‘What? Like it’s hard?’ (I see you, Elle Woods!) Or maybe you’ve recognized how others seem to be able to pick up or breeze through certain tasks with an effortlessness or ease you only dream of. It’s all a clue to talent! In this episode, we talk…

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What Do You Really, Really Want? 19:59

1y ago19:59

19:59

About This Episode on Getting What You Really Want Out of Life What do the Spice Girls, double rainbows, and pursuing our dreams all have in common? Yearning. If you're someone who is looking to tap into your inner desires and explore what you really want out of life, this episode is for you. Inspired by Gallup’s “Five Clues to Talent”, Lisa & Brea…

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What to Expect When You Take The CliftonStrengths Assessment 20:16

1y ago20:16

20:16

About This Episode Are you getting ready to take the CliftonStrengths assessment? This episode is for you! Between the two of us (Lisa & Brea), we’ve facilitated tens of thousands of these bad boys. So, we share the ins and outs of ‘what to know before you go’ - CliftonStrengths edition. In this episode, we answer questions like: “How long will it …

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How to Pick a Coach 24:34

1y ago24:34

24:34

About This Episode So, you’re ready to engage with a coach. Awesome! But there are SO many different coaches out there. How in the world do you choose? Lisa and Brea are here to help clear through the confusion and get you on the right path. This episode is all about how to choose the coach that’s right for you, right now. Listen in as Brea & Lisa …

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In Our Own Image 1:07:17

1y ago1:07:17

1:07:17

What does the pursuit of Artificial Intelligence tell us about human nature? Can we ever understand AI, or the human brain? Can machines become conscious and should we worry about that possibility? In this episode, James talks to AI researcher and author George Zarkadakis about human intelligence, artificial intelligence, and the future of humanity…

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Getting Coached 23:30

1y ago23:30

23:30

To work with Brea, connect at brearoper.com. She helps with talent development for teams and also does 1:1 CliftonStrengths coaching for individuals. To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and …

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Your First Strengths Experience 17:48

1y ago17:48

17:48

To work with Lisa, head over to Lead Through Strengths To work with Brea, check out BreaRoper.com ABOUT THIS EPISODE In this episode, Lisa & Brea discuss how they were introduced to the wonderful world of Strengths, and how it impacted their personal and professional lives. Lisa discusses how reading "First Break All the Rules" as a manager changed…

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Meet Your Hosts 17:26

1y ago17:26

17:26

To work with Lisa, head over to Lead Through Strengths To work with Brea, check out BreaRoper.com Finally, you can learn the answer to the riddle: What do Malbec wine, Kansas City, and dancing in the rain have in common?By Lisa Cummings and Brea Roper

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We're Baaack 2:04

1y ago2:04

2:04

Woo hoo. The Lead Through Strengths podcast is back in action. In this quickie bonus episode, find out who my new co-host is. She's one of my CliftonStrengths besties. Weekly episodes re-start now.By Lisa Cummings

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Brains At Work 49:11

1y ago49:11

49:11

Do you remember the time Kim Kardashian and Kanye West disagreed over the colour of a dress? What is "flow" and why does it matter? What can London cabbies teach us about our brains? In this episode James talks to Hilary Scarlett about the neuroscience of change and how we make work work better for our brains.…

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The Science of Mental Health 46:46

1+ y ago46:46

46:46

What can monkeys drinking fruit juice teach us about mental health? How does the placebo effect really work? Are magic mushrooms the silver bullet for treating mental illness? In this episode, James talks to Camilla Nord who leads Cambridge Universitys Mental Health Neuroscience Lab.By James Healy

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Neurobollocks 54:59

1+ y ago54:59

54:59

Have you ever heard that we only use 10% of our brains? That the brain's right hemisphere is creative and the left hemisphere is logical? Or that we all have a lizard brain, a mammal brain, and a human brain? All of these statements have one thing in common....they're #neurobollocks. In this episode, James talks to UCL Neuroscientist Joe Devlin abo…

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Start At The End 56:15

2y ago56:15

56:15

Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment? In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. There's even a bit of David Att…

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The Power of No 48:04

2y ago48:04

48:04

No. Non. Não. Nein. Nej. Nie. La. It's a simple word. Why do so many of us find it so difficult to say? In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football game, or indeed to shoot a ran…

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Less is More 45:27

2y ago45:27

45:27

More. Faster. Sooner. The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of? In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus, and why less really might be…

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Experimental Sustainability 42:40

2y ago42:40

42:40

How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up? Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural interventions can help in th…