Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Content provided by Kristy Yoder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristy Yoder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Lazy Entrepreneur Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k
287
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
"The Big Picture" is a dynamic podcast challenging the notion that Filipinos lack business acumen. Tailored for aspiring entrepreneurs, seasoned business owners, and everyone in between, our show brings you the journeys, strategies, and insights of diverse Filipino entrepreneurs. Join us as we explore the realms of possibility, urging every Pinoy to SEE, THINK, and ACT big. Dive into weekly episodes on entrepreneurship, mindset, and growth across Spotify, Apple, and YouTube. Subscribe and be ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Ep 227: Google Ads vs SEO: How to Choose the Right Marketing Strategy for Your Business
Manage episode 518720555 series 2903055
Content provided by Kristy Yoder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristy Yoder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with John, the CEO of StubGroup, a digital marketing agency specializing in Google Ads, SEO, and email marketing. John shares his inspiring journey from blue-collar jobs to leading a successful marketing firm and dives deep into how business owners can decide between SEO and Google Ads—or use both together to create a powerful online growth strategy.
Throughout the conversation, Kristy and John explore the pros and cons of each marketing channel, discuss realistic ad budgets, and unpack how AI tools like ChatGPT and Google Gemini are transforming the way people search online. John also reveals his leadership lessons, including the importance of hiring slowly, firing quickly, and building a strong, values-driven team.
This episode is filled with practical insights for entrepreneurs who want to grow their businesses sustainably, attract more qualified leads, and make smarter marketing investments.
What You’ll Learn
- The difference between Google Ads and SEO, and how they complement each other
- When to prioritize paid ads vs. organic search optimization
- How to set a realistic ad budget (and why $2,000/month is a good starting point)
- How AI and ChatGPT are reshaping search behavior and marketing strategy
- Why **hiring the right people fast—and letting go of the wrong ones faster—**is essential for long-term growth
Key Takeaways
✅ SEO builds sustainable, long-term visibility—Google Ads delivers faster, measurable results.
✅ A combined strategy maximizes reach and conversions.
✅ Understanding your audience’s search intent is critical before spending on ads.
✅ AI is changing the future of SEO, making adaptability more important than ever.
✅ Strong leadership means protecting your team culture through intentional hiring.
About John
John is the CEO of StubGroup, a digital marketing agency helping businesses succeed online through Google Ads, SEO, and email marketing. With over a decade of experience, John has guided countless brands in optimizing their online presence and scaling sustainably.
🌐 Website: www.stubgroup.com
📺 YouTube: Search “StubGroup” for tutorials and free marketing insights
Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com
Be part of our Facebook community page for entrepreneurs who want to become a master delegator.
Do you want to learn how to hire a virtual assistant? Access our free training.
226 episodes
Share
Manage episode 518720555 series 2903055
Content provided by Kristy Yoder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristy Yoder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with John, the CEO of StubGroup, a digital marketing agency specializing in Google Ads, SEO, and email marketing. John shares his inspiring journey from blue-collar jobs to leading a successful marketing firm and dives deep into how business owners can decide between SEO and Google Ads—or use both together to create a powerful online growth strategy.
Throughout the conversation, Kristy and John explore the pros and cons of each marketing channel, discuss realistic ad budgets, and unpack how AI tools like ChatGPT and Google Gemini are transforming the way people search online. John also reveals his leadership lessons, including the importance of hiring slowly, firing quickly, and building a strong, values-driven team.
This episode is filled with practical insights for entrepreneurs who want to grow their businesses sustainably, attract more qualified leads, and make smarter marketing investments.
What You’ll Learn
- The difference between Google Ads and SEO, and how they complement each other
- When to prioritize paid ads vs. organic search optimization
- How to set a realistic ad budget (and why $2,000/month is a good starting point)
- How AI and ChatGPT are reshaping search behavior and marketing strategy
- Why **hiring the right people fast—and letting go of the wrong ones faster—**is essential for long-term growth
Key Takeaways
✅ SEO builds sustainable, long-term visibility—Google Ads delivers faster, measurable results.
✅ A combined strategy maximizes reach and conversions.
✅ Understanding your audience’s search intent is critical before spending on ads.
✅ AI is changing the future of SEO, making adaptability more important than ever.
✅ Strong leadership means protecting your team culture through intentional hiring.
About John
John is the CEO of StubGroup, a digital marketing agency helping businesses succeed online through Google Ads, SEO, and email marketing. With over a decade of experience, John has guided countless brands in optimizing their online presence and scaling sustainably.
🌐 Website: www.stubgroup.com
📺 YouTube: Search “StubGroup” for tutorials and free marketing insights
Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com
Be part of our Facebook community page for entrepreneurs who want to become a master delegator.
Do you want to learn how to hire a virtual assistant? Access our free training.
226 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to Lazy Entrepreneur Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k287
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
"The Big Picture" is a dynamic podcast challenging the notion that Filipinos lack business acumen. Tailored for aspiring entrepreneurs, seasoned business owners, and everyone in between, our show brings you the journeys, strategies, and insights of diverse Filipino entrepreneurs. Join us as we explore the realms of possibility, urging every Pinoy to SEE, THINK, and ACT big. Dive into weekly episodes on entrepreneurship, mindset, and growth across Spotify, Apple, and YouTube. Subscribe and be ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
