Summary:

In this tactical episode, Tom Ferry deconstructs the traditional listing presentation and rebuilds it for the modern market. He provides a step-by-step framework for agents to move beyond a simple pricing discussion and instead create a compelling narrative that builds trust and demonstrates overwhelming value. You will learn how to structure your presentation, what key visuals to include in your "bulletproof marketing plan," and how to address seller psychology to differentiate yourself from the competition and win the business.