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Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals

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Manage episode 474688456 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.

In this episode, we discuss:

  • The secret to turning influencer content into high-converting Meta ads
  • Why whitelisting influencer ads outperforms traditional brand ads
  • How to use affiliate and influencer partnerships to lower ad costs
  • The three ad strategies that will boost your click-through rates

Dive in:

[03:12] Influencer content boosts paid social.

[07:33] Influencer whitelisting boosts ad success.

[12:17] Audience alignment for broader reach.

[13:33] "Brand Awareness Strategy Essentials"

[14:59] Insider Tips from Sam!

Find the notes here: https://keepopt.com/250

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

258 episodes

Artwork
iconShare
 
Manage episode 474688456 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.

In this episode, we discuss:

  • The secret to turning influencer content into high-converting Meta ads
  • Why whitelisting influencer ads outperforms traditional brand ads
  • How to use affiliate and influencer partnerships to lower ad costs
  • The three ad strategies that will boost your click-through rates

Dive in:

[03:12] Influencer content boosts paid social.

[07:33] Influencer whitelisting boosts ad success.

[12:17] Audience alignment for broader reach.

[13:33] "Brand Awareness Strategy Essentials"

[14:59] Insider Tips from Sam!

Find the notes here: https://keepopt.com/250

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

258 episodes

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