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Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals
Manage episode 474688456 series 3270990
Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.
In this episode, we discuss:
- The secret to turning influencer content into high-converting Meta ads
- Why whitelisting influencer ads outperforms traditional brand ads
- How to use affiliate and influencer partnerships to lower ad costs
- The three ad strategies that will boost your click-through rates
Dive in:
[03:12] Influencer content boosts paid social.
[07:33] Influencer whitelisting boosts ad success.
[12:17] Audience alignment for broader reach.
[13:33] "Brand Awareness Strategy Essentials"
[14:59] Insider Tips from Sam!
Find the notes here: https://keepopt.com/250
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
258 episodes
Manage episode 474688456 series 3270990
Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.
In this episode, we discuss:
- The secret to turning influencer content into high-converting Meta ads
- Why whitelisting influencer ads outperforms traditional brand ads
- How to use affiliate and influencer partnerships to lower ad costs
- The three ad strategies that will boost your click-through rates
Dive in:
[03:12] Influencer content boosts paid social.
[07:33] Influencer whitelisting boosts ad success.
[12:17] Audience alignment for broader reach.
[13:33] "Brand Awareness Strategy Essentials"
[14:59] Insider Tips from Sam!
Find the notes here: https://keepopt.com/250
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
258 episodes
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