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Strategy Over Shortcuts: Small Biz Growth That Lasts | Ep. 12 w/Lucy Wang (Pocketflows)

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Manage episode 502762251 series 3670882
Content provided by Adam W. Barney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam W. Barney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“AI without strategy is chaos.”

Lucy Wang, Co-Founder & CEO of Pocketflows, joins me for a straight-talking breakdown of what’s real in small business marketing today. From funnel nightmares to the trap of instant gratification, Lucy calls out the shortcuts that sabotage founders—and shows us what sustainable growth really takes.

Inside this episode, we dig into:

  • 🚦 Why “cookie-cutter” AI marketing fails small businesses.
  • 🧩 The hidden costs of shortcut thinking (spam, over-automation, blind ROAS chasing).
  • 📈 The smarter path: building loyalty, visibility, and a repeatable flow for growth.
  • 💡 Real stories of how businesses can ditch chaos and unlock clarity.

Lucy’s approach is sharp, practical, and refreshingly human. If you’ve ever wondered why your ads aren’t working, or why growth feels stuck in neutral, this is your blueprint for cutting through the noise.

👉 Connect with Lucy Wang:

🎙️ Subscribe to Is Anything Real in Paid Advertising? for more no-fluff conversations on what’s real (and what’s just noise).

  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 502762251 series 3670882
Content provided by Adam W. Barney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam W. Barney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“AI without strategy is chaos.”

Lucy Wang, Co-Founder & CEO of Pocketflows, joins me for a straight-talking breakdown of what’s real in small business marketing today. From funnel nightmares to the trap of instant gratification, Lucy calls out the shortcuts that sabotage founders—and shows us what sustainable growth really takes.

Inside this episode, we dig into:

  • 🚦 Why “cookie-cutter” AI marketing fails small businesses.
  • 🧩 The hidden costs of shortcut thinking (spam, over-automation, blind ROAS chasing).
  • 📈 The smarter path: building loyalty, visibility, and a repeatable flow for growth.
  • 💡 Real stories of how businesses can ditch chaos and unlock clarity.

Lucy’s approach is sharp, practical, and refreshingly human. If you’ve ever wondered why your ads aren’t working, or why growth feels stuck in neutral, this is your blueprint for cutting through the noise.

👉 Connect with Lucy Wang:

🎙️ Subscribe to Is Anything Real in Paid Advertising? for more no-fluff conversations on what’s real (and what’s just noise).

  continue reading

19 episodes

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