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Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine

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Manage episode 502338442 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.
• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales letters for higher-ticket items to prevent price-shopping before value is established
• Creating clear differentiation between your solution and competitors' offerings
• Developing testimonials that showcase before-and-after transformation stories
• Building bold guarantees that reverse risk and increase buyer confidence
• Optimizing checkout pages by reinforcing trust elements from your sales page
• Avoiding the common mistakes that hurt conversion rates
• Creating urgency through natural consequences rather than artificial scarcity

-----

Guest Contact Information:

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Check out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTube

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram

Disclaimer: For Educational and Entertainment purposes only.

Support the show

  continue reading

Chapters

1. Introduction to Conversion Focus (00:00:00)

2. Website Traffic Changes in the AI Era (00:07:16)

3. Video Sales Letters vs Landing Pages (00:15:25)

4. Pain Points and Problem Amplification (00:26:42)

5. Unique Selling Proposition and Testimonials (00:37:15)

6. Offers, Decoy Pricing, and Urgency (00:48:51)

7. Checkout Page Optimization Techniques (00:58:29)

1006 episodes

Artwork
iconShare
 
Manage episode 502338442 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.
• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales letters for higher-ticket items to prevent price-shopping before value is established
• Creating clear differentiation between your solution and competitors' offerings
• Developing testimonials that showcase before-and-after transformation stories
• Building bold guarantees that reverse risk and increase buyer confidence
• Optimizing checkout pages by reinforcing trust elements from your sales page
• Avoiding the common mistakes that hurt conversion rates
• Creating urgency through natural consequences rather than artificial scarcity

-----

Guest Contact Information:

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Check out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTube

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram

Disclaimer: For Educational and Entertainment purposes only.

Support the show

  continue reading

Chapters

1. Introduction to Conversion Focus (00:00:00)

2. Website Traffic Changes in the AI Era (00:07:16)

3. Video Sales Letters vs Landing Pages (00:15:25)

4. Pain Points and Problem Amplification (00:26:42)

5. Unique Selling Proposition and Testimonials (00:37:15)

6. Offers, Decoy Pricing, and Urgency (00:48:51)

7. Checkout Page Optimization Techniques (00:58:29)

1006 episodes

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