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Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis

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Manage episode 500956578 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.
• Entity SEO requires mapping relationships between data points like organizations, places, authors, and products
• Structured data remains extremely valuable, acting as a "kindergarten reading level" translation of content for search engines
• AI adoption in search is currently low (1-2% for Google's AI Mode), but preparing now gives marketers a competitive advantage
• Many industries haven't yet felt significant impacts from AI search, creating a false sense of security
• Technical SEO fundamentals remain crucial. Ensure your site is crawlable before pursuing advanced AI strategies
• Large organizations like Apartments.com are integrating AI into products and operations while mapping complex entity relationships
• Content pruning and topical focus are increasingly important as search engines evaluate expertise more carefully.

----

Guest Contact Information:

https://www.linkedin.com/in/zacharychahalis/

Apartments.com

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram

Disclaimer: For Educational and Entertainment purposes only.

Support the show

  continue reading

Chapters

1. Intro to Unknown Secrets of Internet Marketing (00:00:00)

2. PubCon Insights and AI Impact on SEO (00:01:16)

3. Traffic Changes and Attribution Challenges (00:04:11)

4. Entity SEO and Structured Data Importance (00:09:27)

5. Content Strategy and Topical Authority (00:17:00)

6. Mapping Customer Journeys and Decision Making (00:22:47)

7. Fundamentals Still Matter in Modern SEO (00:43:07)

647 episodes

Artwork
iconShare
 
Manage episode 500956578 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.
• Entity SEO requires mapping relationships between data points like organizations, places, authors, and products
• Structured data remains extremely valuable, acting as a "kindergarten reading level" translation of content for search engines
• AI adoption in search is currently low (1-2% for Google's AI Mode), but preparing now gives marketers a competitive advantage
• Many industries haven't yet felt significant impacts from AI search, creating a false sense of security
• Technical SEO fundamentals remain crucial. Ensure your site is crawlable before pursuing advanced AI strategies
• Large organizations like Apartments.com are integrating AI into products and operations while mapping complex entity relationships
• Content pruning and topical focus are increasingly important as search engines evaluate expertise more carefully.

----

Guest Contact Information:

https://www.linkedin.com/in/zacharychahalis/

Apartments.com

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram

Disclaimer: For Educational and Entertainment purposes only.

Support the show

  continue reading

Chapters

1. Intro to Unknown Secrets of Internet Marketing (00:00:00)

2. PubCon Insights and AI Impact on SEO (00:01:16)

3. Traffic Changes and Attribution Challenges (00:04:11)

4. Entity SEO and Structured Data Importance (00:09:27)

5. Content Strategy and Topical Authority (00:17:00)

6. Mapping Customer Journeys and Decision Making (00:22:47)

7. Fundamentals Still Matter in Modern SEO (00:43:07)

647 episodes

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