))
Beyond Assumptions: Asking Better Questions in Business
Manage episode 510780398 series 3656483
Content provided by [email protected], Shawn FitzGerald, and Joshua McNary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected], Shawn FitzGerald, and Joshua McNary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Intentional Change, Shawn FitzGerald sits down with Vada Grantham, CEO of Revelations Research Solutions, to explore the power of asking better questions and listening to customers with intention.
Vada shares how market research goes far beyond surveys—it’s about uncovering insights that reveal why people buy, what truly matters to them, and how businesses can avoid costly mistakes. From blind spots caused by emotion to websites that silently drive customers away, Vada explains how research helps business owners see clearly, adapt quickly, and make smarter decisions.
You’ll discover:
- Why assumptions can quietly sabotage great ideas
- How better questions uncover human behavior
- The surprising ROI of research for both startups and large firms
- What your website might really be saying to customers
- How to balance gut instincts with data-driven clarity
If you’ve ever wondered how to uncover what customers are really thinking, this episode is for you.
13 episodes
Share
