Did you know that most creatives lose up to 10 hours a week simply switching between apps, chasing clients for information, or trying to remember what comes next? What if the same systems that businesses fear will “make things less personal” are actually the key to deeper connection, better client experiences, and more space to create?

In this episode, you'll discover how workflow automation can transform your business from reactive and overwhelming to calm, streamlined and spacious, and why the right systems can help you show up with more humanity, not less.

About Gail Fraser

Gail Fraser is the Founder and CEO of Worksimple, a systems and automation consultancy that helps creative entrepreneurs, event professionals, and small business owners reclaim their time through thoughtful workflows. With a background in corporate recruiting and talent acquisition, Gail brings a unique blend of structure, people-centred design and real-world practicality into every system she builds. She’s known for creating beautifully simple tech stacks, especially in ClickUp, and for transforming chaotic businesses into effortless experiences for both owners and clients.

In this episode, we explore:

✨ The Hidden Cost of Manual Work – Why creatives lose time and energy without realising it, and the foundational shifts that solve it

🧩 Your Systems Gap Map – The most common workflow gaps that cause overwhelm, bottlenecks and inconsistency

📋 ClickUp Clarity – How project management tools can actually become simple, intuitive and fun with the right setup

💍 The Wedding Planner Overhaul – The transformation that saved a creative business owner hours each week and elevated her entire client experience

🤖 Automation Without Losing Yourself – How to stay warm, personal and human while letting tech do the heavy lifting

💡 AI for Creatives – The practical ways AI can support workflow, content, and communication while keeping your authentic voice

🔥 First Steps to Freedom – Easy, low-lift automations you can implement today for instant relief

🔄 Working Smarter, Not Harder – Why the right systems help you show up more powerfully in every part of your business

👂 JOIN THE CONVO

Where in your business are you doing things manually that could use a little help? What would change if you had systems that made everything feel easier, calmer and more enjoyable?

Follow us and tag your reflections:

🔗 LinkedIn: Phoebe Lay

📲 Instagram: @thriveandshineco

🎧 @inspired_to_thrive_podcast

🌎 www.phoebelay.com.au/podcast

💼 CONNECT WITH GAIL FRASER

🌐 Website: https://worksimple.io/

📸 Instagram: @worksimple.io

💼 LinkedIn: Gail Fraser

📧 Email: [email protected]

💡 Explore Gail’s Work:

Worksimple Automation & Systems – Streamlined, done-with-you workflows that save time and elevate your client experience

ClickUp Setups – Custom-designed ClickUp structures built for clarity, ease and creative flow

Tech Stack Consulting – Helping you choose and integrate the tools that truly support your business

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