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Don't Put All Your Eggs in the GLSA Basket

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Manage episode 481225009 series 3007862
Content provided by Ian Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.
• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy
• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts
• Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos
• Service-based businesses should not display their address on Google Business Profile to avoid account suspension
• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few
• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly
• Track your marketing data including cost per lead, cost per acquisition, and average sale value
• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages
• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities
• Small consistent gains across multiple platforms ultimately create substantial business growth
If you have any marketing questions, reach out to us at [email protected] or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

  continue reading

Chapters

1. Don't Put All Your Eggs in the GLSA Basket (00:00:00)

2. Introduction to Jason Bowings (00:00:18)

3. Changes in Google Local Service Ads (00:01:32)

4. Don't Put All Marketing Eggs in One Basket (00:05:12)

5. Utilizing Free Marketing Platforms (00:06:47)

6. Google Business Profile Optimization Tips (00:10:55)

7. The Importance of Reviews (00:19:02)

8. Tracking Marketing Data and Performance (00:26:39)

9. Strategies to Improve GLSA Performance (00:33:20)

159 episodes

Artwork
iconShare
 
Manage episode 481225009 series 3007862
Content provided by Ian Robertson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Robertson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital marketing strategies need diversity beyond Google Local Service Ads to create sustainable business growth for home inspectors. Marketing expert Jason Bowings shares practical advice for building multiple lead sources when the "golden goose" of Google Guaranteed starts producing fewer eggs.
• Google Local Service Ads (GLSA) has changed from a golden opportunity to just one piece of a comprehensive strategy
• Never rely on a single marketing channel – diversification protects against algorithm changes and market shifts
• Optimize your Google Business Profile by maintaining consistent NAP, answering common questions, and uploading weekly photos
• Service-based businesses should not display their address on Google Business Profile to avoid account suspension
• Reviews dramatically impact visibility – competitors with hundreds of reviews will outrank those with only a few
• Free platforms like Yelp, Nextdoor and industry directories provide incremental gains that add up significantly
• Track your marketing data including cost per lead, cost per acquisition, and average sale value
• For struggling GLSA campaigns, adjust ad schedules, manually change bid amounts, and monitor impression percentages
• Use AI tools like ChatGPT to help interpret Google Analytics data and identify marketing opportunities
• Small consistent gains across multiple platforms ultimately create substantial business growth
If you have any marketing questions, reach out to us at [email protected] or check out Inspector Toolbelt's all-in-one scheduling and report writing app at inspectortoolbelt.com.
Check out our home inspection app at www.inspectortoolbelt.com
Need a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites
*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

  continue reading

Chapters

1. Don't Put All Your Eggs in the GLSA Basket (00:00:00)

2. Introduction to Jason Bowings (00:00:18)

3. Changes in Google Local Service Ads (00:01:32)

4. Don't Put All Marketing Eggs in One Basket (00:05:12)

5. Utilizing Free Marketing Platforms (00:06:47)

6. Google Business Profile Optimization Tips (00:10:55)

7. The Importance of Reviews (00:19:02)

8. Tracking Marketing Data and Performance (00:26:39)

9. Strategies to Improve GLSA Performance (00:33:20)

159 episodes

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