Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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#041 From Wholesale to D2C with Style Reform
MP3•Episode home
Manage episode 312441311 series 3235701
Content provided by Klout Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Klout Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout
…
continue reading
43 episodes
MP3•Episode home
Manage episode 312441311 series 3235701
Content provided by Klout Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Klout Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout
…
continue reading
43 episodes
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