What happens when healthcare messages compete with an endless stream of digital noise? In today's information-saturated world, 62% of adults report feeling overwhelmed by health information alone. How do we break through?
Cassandra Cousineau, healthcare content and engagement expert with over two decades of experience, joins hosts Bob Gold and Shelley Schoenfeld to tackle this critical challenge. Every message presents an opportunity to build trust, spark communication, and help people feel truly understood in today's cluttered healthcare environment.

This episode explores practical strategies for cutting through noise to deliver meaningful, personalized healthcare messages that drive engagement and action.

Listen and Learn:

• The biggest challenges in healthcare communication, and why empathy and personalization matter more than generic information
• How to create micro-learning moments paired with actionable practices
• Ways to balance technology with human connection to avoid depersonalizing care
• Why people who feel seen and heard are 5-7x more likely to engage in their care

Guests

• Cassandra Cousineau, Strategic Content and Engagement Expert

Hosts

• Bob Gold, Chief Behavioral Technologist, GoMo Health
• Shelley Schoenfeld, Chief Strategist, GoMo Health

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