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Funnel Math SaaS Leaders Can't Ignore: How One Centaur Set Its Growth Goals

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Manage episode 486998199 series 3668177
Content provided by Outset and Daren Lauda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outset and Daren Lauda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you course-correct when 300% growth slips out of reach?

In this episode, Sean Crafts, partner at BLDG Labs and HLX, shares his journey from law school to building SaaS companies and chasing some of the most ambitious revenue goals in the industry. He walks us through the challenges of hitting a 300% growth target, why doubling sales headcount isn’t enough, and the power of aligning data across teams to create realistic and predictable plans.

Sean also breaks down the story behind a $19 million funding round, the hard lessons learned when forecasts fall short, and how his team turned a missed target into a stronger, more aligned company.

Timestamps:

(00:00) Intro

(01:34) Sean’s startup journey from AI to GTM

(06:08) The big, crazy number challenge

(18:47) Product release delays and sales impact

(19:06) Aligning teams with core metrics

(19:51) Building a collaborative ELT

(21:25) What Helix teaches companies today

(22:28) Data-driven consulting approach

(25:08) Challenges and successes in client engagements

(30:27) The importance of realistic goals

(36:45) What orgs get wrong about forecasting

Connect with our guest:


Connect with Daren:

  continue reading

2 episodes

Artwork
iconShare
 
Manage episode 486998199 series 3668177
Content provided by Outset and Daren Lauda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outset and Daren Lauda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you course-correct when 300% growth slips out of reach?

In this episode, Sean Crafts, partner at BLDG Labs and HLX, shares his journey from law school to building SaaS companies and chasing some of the most ambitious revenue goals in the industry. He walks us through the challenges of hitting a 300% growth target, why doubling sales headcount isn’t enough, and the power of aligning data across teams to create realistic and predictable plans.

Sean also breaks down the story behind a $19 million funding round, the hard lessons learned when forecasts fall short, and how his team turned a missed target into a stronger, more aligned company.

Timestamps:

(00:00) Intro

(01:34) Sean’s startup journey from AI to GTM

(06:08) The big, crazy number challenge

(18:47) Product release delays and sales impact

(19:06) Aligning teams with core metrics

(19:51) Building a collaborative ELT

(21:25) What Helix teaches companies today

(22:28) Data-driven consulting approach

(25:08) Challenges and successes in client engagements

(30:27) The importance of realistic goals

(36:45) What orgs get wrong about forecasting

Connect with our guest:


Connect with Daren:

  continue reading

2 episodes

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