This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue.

Kyle started with just $2,000 and a student grant. What began as a simple lint roller listing on Amazon has grown into a lean, data-driven business operating in multiple countries. Kyle gives us a behind-the-scenes look at how he's using AI to run and scale his operations more efficiently than ever.

We talk about the early days of selling on Amazon, what it took to build a proprietary AI system called PetLovers Cortex, and how he’s integrating tools like ClickUp, Odoo, and the Amazon Seller API into a custom, context-aware automation engine. If you’re building an e-commerce brand or looking to apply AI to real operational challenges, this episode is packed with inspiration and insight.

🔥 Topics We Cover:

• The journey from $2K startup to $10M+ Amazon brand
• How Kyle uses AI to manage inventory, analytics, and team workflows
• What PetLovers Cortex is and why he built it in-house
• Why AI isn’t an instant fix, and the value of slowing down to build sustainable systems
• The surprising way ChatGPT became his go-to business advisor
• Tools and tech stack every e-commerce founder should know

🛠️ AI Tools and Workflow Kyle Mentions:

• ChatGPT – for strategy, naming, writing, and business consulting
• PetLovers Cortex – a custom-built AI system powered by LLMs
• ClickUp – project management and task automation
• Amazon Seller SP-API – for real-time sales, inventory, and advertising data
• Odoo – ERP for operations and inventory tracking
• Upwork – for hiring developers and AI engineers
• Other ERP systems mentioned: NetSuite, Brightpearl, ScoopCoupon, Freee

📲 Connect with Kyle Binder and PetLovers

• Instagram (personal): @kyle_binder
• PetLovers website: www.petlovers.com
• Amazon shop: PetLovers on Amazon
• Instagram (brand): @petlovers

🎧 If you enjoyed this episode, please leave a review and share it with a friend building in the AI or e-commerce space.

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"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.