How A Public Relations Strategist Uses AI To Save Time And Create Media Impact How I AI podcast

How a Public Relations Strategist Uses AI to Save Time and Create Media Impact

1M ago 38:19

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Welcome back to How I AI™! In this episode, I’m joined by Tianna Robinson, fractional Chief Communications Officer, award-winning publicist, founder of Intertwined Agency, and creator of AI for PR. Tianna has built her career representing culture-shifting talent and brands at the intersection of entertainment, sports, social impact, and technology. Now, she’s pioneering ways for communicators and small business owners to integrate AI into their PR and marketing workflows.

We talk about the changing PR landscape, the power of AI literacy, and why the human touch still matters in an increasingly automated world. Tianna shares real-world examples of how AI tools and agents have transformed her client campaigns from weeks of work to hours, her go-to platforms for PR pros, and why building a personal brand is no longer optional.

🔥 Topics We Cover:

The evolution of PR in the AI era
How to integrate AI into communications workflows
Examples of AI agents automating press outreach and media list building
The importance of AI literacy for communicators
How to pivot your services to stay competitive
Building a personal brand in the age of automation
Balancing automation with authenticity
Prompting like a publicist and why good prompts matter
Serving marginalized communities in the AI revolution

Connect with Tianna & Learn More:

Resources & Links:

Tianna’s Free AI for PR Playbook
Tianna’s Prompt Like a Publicist Guide

AI & Productivity Tools Mentioned:

ChatGPT
DeepSeek
Grammarly
Notion
Motion
Zapier

AI for PR & Media Tools:

Propel AI
Muck Rack
Cision
Canva Magic
Firefly (transcription)
HERO: Help a Reporter Out

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More About Brooke:

Instagram: @thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: @howiai.podcast

Website: howiaipodcast.com

Chapters

1. How a Public Relations Strategist Uses AI to Save Time and Create Media Impact (00:00:00)

2. [Ad] Technically Friends (00:10:21)

3. (Cont.) How a Public Relations Strategist Uses AI to Save Time and Create Media Impact (00:11:08)

25 episodes