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BackMarket: Vianney Vaute, Co-Founder & CCO

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Manage episode 334502280 series 3263374
Content provided by Fabian Geyrhalter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabian Geyrhalter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.

6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand.

From how to keep your brand DNA flag raised high during expansion to how to maintain your brand’s tonality as you grow into new markets to how important a founder’s instinct is to build a global brand, this conversation with Veenay is absolute brand gold and I am thrilled to be able to share it with you.

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 334502280 series 3263374
Content provided by Fabian Geyrhalter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabian Geyrhalter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.

6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand.

From how to keep your brand DNA flag raised high during expansion to how to maintain your brand’s tonality as you grow into new markets to how important a founder’s instinct is to build a global brand, this conversation with Veenay is absolute brand gold and I am thrilled to be able to share it with you.

  continue reading

118 episodes

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