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East Fork: Alex Matisse, Founder

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Manage episode 341409056 series 3263374
Content provided by Fabian Geyrhalter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabian Geyrhalter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sincere and insightful conversation.

Alex and I talk about the soul of a brand and how to keep it intact, his dislike of the word authenticity, the constant – which he sees as positive – struggle that drives his artisanal 'made in the US' business, and how he and his two Co-Founders created a brand that those who know came to love and even obsess over.

Yet another conversation that reminds me of why I love bringing this show to you – and why I love spreading these insights on the often intrinsic art of crafting brands people truly love.

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 341409056 series 3263374
Content provided by Fabian Geyrhalter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabian Geyrhalter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sincere and insightful conversation.

Alex and I talk about the soul of a brand and how to keep it intact, his dislike of the word authenticity, the constant – which he sees as positive – struggle that drives his artisanal 'made in the US' business, and how he and his two Co-Founders created a brand that those who know came to love and even obsess over.

Yet another conversation that reminds me of why I love bringing this show to you – and why I love spreading these insights on the often intrinsic art of crafting brands people truly love.

  continue reading

117 episodes

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