Ep. 75 Curious how a few social media tweaks could transform your business? On this episode of High Vibe Table Talks, Merchon dives into game-changing insights with social media powerhouse Peg Fitzpatrick, social media strategist and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki to uncover secrets to effective content and brand-building for small business success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

✨ Key Takeaways & Tips:

• 🎯 Know Your Audience: Peg emphasizes the importance of understanding your target audience to create content that truly resonates.
• 💡 Smart Content Strategies: Learn how to batch and repurpose content for a consistent, impactful social media presence—even on a budget.
• ⚖️ Balance Creativity & Business: Peg shares her approach to balancing professional goals with personal creativity, a must for sustainable success.
• 💰 Support Small & Women-Owned Businesses: Peg highlights the positive impact of intentional spending and community support.
• 🚫 Saying No with Purpose: Peg’s journey underlines the power of declining projects that don’t align with your goals, making room for true creativity.

💬 Notable Quotes from Peg:

• "Every small business is somebody's dream. And seeing someone's dream just die is heartbreaking to me."
• "We need time offline in order to build your creativity... give your brain a break."
• "One third of businesses are owned by women... support your female small businesses, support each other."
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🔗 Resources & Recommendations:

• Follow Peg Fitzpatrick on Instagram and Threads
• 📚 The Art of Social Media: Power Tips for Power Users by Peg Fitzpatrick and Guy Kawasaki
• 📖 Book Recommendation: Austin Kleon's Creativity Books

Sponsored by: High Vibe Cowork

Music: The Greatest by All Good Folks

Wanderer by Aylex, Weekend Livin’ by Konstantin Garbuzyuk

Produced by JazzCast Pros

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