A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Content provided by Karen Litzy, Dr. Karen Litzy, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Litzy, Dr. Karen Litzy, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Linda Melone: Irresistible by Design: Nailing Your Unique Value Proposition
Manage episode 502888284 series 79220
Content provided by Karen Litzy, Dr. Karen Litzy, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Litzy, Dr. Karen Litzy, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Linda Melone, a certified conversion copywriter and former personal trainer. They dive into the importance of having a strong, unique value proposition in the medical and fitness industries. Linda shares her diverse background, which includes a degree in nutrition, experience as a pastry chef, and her journey into copywriting. She emphasizes the need for health and fitness brands to identify their unique voice to stand out in a competitive market. Tune in to discover how to refine your brand's message and effectively connect with your audience.
Time Stamps:
[00:01:07] Unique value proposition in fitness.
[00:05:44] Differentiating as a copywriter.
[00:08:25] Unique value proposition discovery.
[00:12:02] Unique value proposition creation.
[00:18:07] Unique value proposition examples.
[00:22:15] The danger of over-promising.
[00:24:20] Testing your unique value proposition.
[00:28:27] Strengthening Unique Value Propositions.
[00:32:09] Importance of human touch in copy.
[00:37:08] Business advice for creatives.More About Linda:
Linda Melone is the founder of The CopyWorx, host of the High-Conversion Health Marketer podcast, a seasoned copywriter, former personal trainer and email strategist with over 15 years of experience in the health, wellness, and fitness industries.
With a proven track record including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. Prior to becoming a copywriter, she wrote content (articles and blogs) extensively for all the top print and online publications. She’s been featured in MSN Health, TIME, Shape, Self, Men’s Fitness, and HuffPost, among many others.
Today she’s laser focused on helping craft messaging for her clients that attracts their ideal customers.
Resources from this Episode:
Jane Sponsorship Information:
Mention the code LITZY1MO for a free month
Follow Dr. Karen Litzy on Social Media:
Subscribe to Healthy, Wealthy & Smart:
678 episodes
Share
Manage episode 502888284 series 79220
Content provided by Karen Litzy, Dr. Karen Litzy, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Litzy, Dr. Karen Litzy, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Linda Melone, a certified conversion copywriter and former personal trainer. They dive into the importance of having a strong, unique value proposition in the medical and fitness industries. Linda shares her diverse background, which includes a degree in nutrition, experience as a pastry chef, and her journey into copywriting. She emphasizes the need for health and fitness brands to identify their unique voice to stand out in a competitive market. Tune in to discover how to refine your brand's message and effectively connect with your audience.
Time Stamps:
[00:01:07] Unique value proposition in fitness.
[00:05:44] Differentiating as a copywriter.
[00:08:25] Unique value proposition discovery.
[00:12:02] Unique value proposition creation.
[00:18:07] Unique value proposition examples.
[00:22:15] The danger of over-promising.
[00:24:20] Testing your unique value proposition.
[00:28:27] Strengthening Unique Value Propositions.
[00:32:09] Importance of human touch in copy.
[00:37:08] Business advice for creatives.More About Linda:
Linda Melone is the founder of The CopyWorx, host of the High-Conversion Health Marketer podcast, a seasoned copywriter, former personal trainer and email strategist with over 15 years of experience in the health, wellness, and fitness industries.
With a proven track record including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. Prior to becoming a copywriter, she wrote content (articles and blogs) extensively for all the top print and online publications. She’s been featured in MSN Health, TIME, Shape, Self, Men’s Fitness, and HuffPost, among many others.
Today she’s laser focused on helping craft messaging for her clients that attracts their ideal customers.
Resources from this Episode:
Jane Sponsorship Information:
Mention the code LITZY1MO for a free month
Follow Dr. Karen Litzy on Social Media:
Subscribe to Healthy, Wealthy & Smart:
678 episodes
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Similar to Healthy Wealthy & Smart
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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continue reading
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continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
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continue reading
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