Google's A/I Max & The Temu Takeover: Navigating the E-commerce Future

Growing Ecommerce – The Retail Growth Podcast

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8d ago 28:30

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Welcome to Episode 10 of Growing ecommerce! Get ready to cut through the noise with your hosts Mike and Chris, as they tackle the real-world implications of three massive forces in the market.

First, they take on Google's newest AI-powered ad product, A/I Max. While Google promises performance, Mike and Chris reveal how it can lead to chaotic bidding on competitor terms and the low-quality Search Partner Network. The hosts also discuss why an "old school" strategy called search query sculpting is more relevant than ever to regain control and maximize your ad spend.

Then, the focus shifts to the critical, yet often overlooked, topic of conversion lag and latency. The hosts explain how this natural consumer behavior creates discrepancies between your ad platform data and your backend sales reports, and why it's a key metric for both marketing managers and business leaders.

Finally, they reveal the latest data on Temu’s staggering growth across Europe. With fresh numbers in hand, the hosts reveal which countries are feeling the most pressure from this new market giant and what this means for local retailers struggling to compete.

This episode is packed with the insights you need to navigate the ever-changing world of ecommerce. Tune in and get ready to level up your ad strategy.
About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/

Chapters

1. Intro (00:00:00)

2. Decoding Google's Newest Ad Products (PMax and A/I Max) (00:01:18)

3. Why PMax Search Terms Are So Generic (00:02:37)

4. The Search Query Sculpting Comeback (00:06:18)

5. A/I Max: The New "AI-Powered" Ad (00:11:58)

6. The Incrementality Question (00:13:59)

7. A/I Max's Wild Bidding Behavior (00:18:00)

8. Conversion Lag and Latency Explained (00:21:13)

9. New Temu Growth Data in Europe (00:25:51)

10. Temu's Best and Worst Markets (00:27:17)

11. The German Market Mystery (00:28:00)

74 episodes

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