Google vs. Amazon vs. TikTok vs. Meta: Welcome to the AI Ad Wars

Growing Ecommerce – The Retail Growth Podcast

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8d ago 37:05

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In this week’s show, Mike Ryan and Chris Scharmueller dive headfirst into the "PMAXification" of the advertising landscape, a term Mike coined to describe how platforms from Google to TikTok are rushing to automate your ad spend.

But just as we thought the black box was here to stay, Google is making a surprising U-turn, opening up more control and data for advertisers. We'll break down if the other platforms, like TikTok with its mandatory GMV Max campaigns and Meta with its "AI-first, no control" strategy, will follow suit.

Don't go anywhere because things get even spicier. Mike starts a "crusade" against Google's Search Partner Network, exposing why some of the "partnerships" are a little unsettling and what brands need to watch out for.

And finally, in a lightning round you won't want to miss, the hosts go head-to-head on the most important question in tech right now: is AI a bubble, yes or no? One of them is a believer, and the other is a skeptic, and it's not who you think.

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

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Chapters

1. Welcome to the show & episode intro (00:00:00)

2. The "PMAXification" of the ad landscape (00:00:23)

3. Is Google giving us more control? (00:02:39)

4. Mike's crusade against the Search Partner Network (00:06:23)

5. TikTok's "GMV Max" and Meta's strategy (00:15:08)

6. Why Amazon is blocking AI crawlers (00:19:10)

7. OpenAI's new commission-based marketplace model (00:21:41)

8. The impact of AI overviews on e-commerce (00:25:41)

9. The AI bubble debate: Is it a bubble? (00:30:07)

10. Mike's skeptical take on the AI bubble (00:33:40)

72 episodes

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