Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Google Marketing Live: Exploring the Impact on Ecommerce

40:27
 
Share
 

Manage episode 365316261 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce event. Listen to the episode to learn about the features coming to Google search and Google ads and what they mean for you. We'll cover conversational campaign creation, product, studio, Merchant Center next and more.

Overall direction of Google technology - 3:00

  1. Ads are coming to SGE? - 7:20
  2. How can AI in Google environment support advertisers - 13:10
  3. Automatic asset generation -18:55
  4. Product Studio - 23:10
  5. Merchant Center Next - 29:16

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 365316261 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce event. Listen to the episode to learn about the features coming to Google search and Google ads and what they mean for you. We'll cover conversational campaign creation, product, studio, Merchant Center next and more.

Overall direction of Google technology - 3:00

  1. Ads are coming to SGE? - 7:20
  2. How can AI in Google environment support advertisers - 13:10
  3. Automatic asset generation -18:55
  4. Product Studio - 23:10
  5. Merchant Center Next - 29:16

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  continue reading

70 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play