Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Google Email Leak Explained: What’s coming next to Google Ads?
MP3•Episode home
Manage episode 511851505 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
…
continue reading
Chapters
1. Google Email Leak Explained: What’s coming next to Google Ads? (00:00:00)
2. A bombshell Google email (00:00:10)
3. The "PMAXification" thesis refresher (00:00:46)
4. Leaked email: Google's old vs. new strategy (00:02:49)
5. The cast of characters: What is the PowerPack? (00:07:19)
6. Performance Max: Is it really "full-funnel"? (00:08:08)
7. Demand Gen: The mid-funnel solution (00:11:51)
8. AI Max: The newest and most aggressive campaign type (00:15:47)
9. The reality: Why the PowerPack is more conflicted than it seems (00:20:17)
10. The overlap: DSA, PMAX, and AI Max (00:24:16)
75 episodes
MP3•Episode home
Manage episode 511851505 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
…
continue reading
Chapters
1. Google Email Leak Explained: What’s coming next to Google Ads? (00:00:00)
2. A bombshell Google email (00:00:10)
3. The "PMAXification" thesis refresher (00:00:46)
4. Leaked email: Google's old vs. new strategy (00:02:49)
5. The cast of characters: What is the PowerPack? (00:07:19)
6. Performance Max: Is it really "full-funnel"? (00:08:08)
7. Demand Gen: The mid-funnel solution (00:11:51)
8. AI Max: The newest and most aggressive campaign type (00:15:47)
9. The reality: Why the PowerPack is more conflicted than it seems (00:20:17)
10. The overlap: DSA, PMAX, and AI Max (00:24:16)
75 episodes
All episodes
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