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Forecasting for Ecommerce: Guide to profitability

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Manage episode 358542029 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to Episode 6. of Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes that forecasting is not out of reach. Then, we switch gears and we discuss the intersection of large language models and search. It's not a new topic to this podcast, but here is a new perspective, Sam explains where he's not quite as convinced

  1. The importance of forecasting, and its types - 8:53
  2. Cohort base and Bayesian regression. - 16:20
  3. How to determine forecast type? - 26:30
  4. What is good growth to you? - 29:34
  5. AI in marketing. - 25:37

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 358542029 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to Episode 6. of Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes that forecasting is not out of reach. Then, we switch gears and we discuss the intersection of large language models and search. It's not a new topic to this podcast, but here is a new perspective, Sam explains where he's not quite as convinced

  1. The importance of forecasting, and its types - 8:53
  2. Cohort base and Bayesian regression. - 16:20
  3. How to determine forecast type? - 26:30
  4. What is good growth to you? - 29:34
  5. AI in marketing. - 25:37

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  continue reading

70 episodes

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