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2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stack

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Manage episode 477501909 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:

  • Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)
  • Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?

Plus details from our comprehensive new PMax research:

  • How Google’s Performance Max is finally shedding its “black box” label, with fresh data from 500+ accounts
  • Why your PMax campaigns need 30–60 conversions a month, no matter what Google says
  • Why campaign segmentation should follow business logic, not default categories

Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A

  continue reading

Chapters

1. Episode Introduction & Goals (00:00:00)

2. Zuckerberg's Controversial Ad Comments (00:05:33)

3. State of PMAX Report Overview (00:15:27)

4. PMAX Features & Transparency Evolution (00:24:43)

5. Campaign Structure & Granularity Issues (00:26:37)

6. Amazon Selling Ad Tech to Retailers (00:33:28)

66 episodes

Artwork
iconShare
 
Manage episode 477501909 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:

  • Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)
  • Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?

Plus details from our comprehensive new PMax research:

  • How Google’s Performance Max is finally shedding its “black box” label, with fresh data from 500+ accounts
  • Why your PMax campaigns need 30–60 conversions a month, no matter what Google says
  • Why campaign segmentation should follow business logic, not default categories

Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A

  continue reading

Chapters

1. Episode Introduction & Goals (00:00:00)

2. Zuckerberg's Controversial Ad Comments (00:05:33)

3. State of PMAX Report Overview (00:15:27)

4. PMAX Features & Transparency Evolution (00:24:43)

5. Campaign Structure & Granularity Issues (00:26:37)

6. Amazon Selling Ad Tech to Retailers (00:33:28)

66 episodes

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