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2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stack
Manage episode 477501909 series 3371120
Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:
- Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)
- Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?
Plus details from our comprehensive new PMax research:
- How Google’s Performance Max is finally shedding its “black box” label, with fresh data from 500+ accounts
- Why your PMax campaigns need 30–60 conversions a month, no matter what Google says
- Why campaign segmentation should follow business logic, not default categories
Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
Chapters
1. Episode Introduction & Goals (00:00:00)
2. Zuckerberg's Controversial Ad Comments (00:05:33)
3. State of PMAX Report Overview (00:15:27)
4. PMAX Features & Transparency Evolution (00:24:43)
5. Campaign Structure & Granularity Issues (00:26:37)
6. Amazon Selling Ad Tech to Retailers (00:33:28)
72 episodes
Manage episode 477501909 series 3371120
Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:
- Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)
- Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?
Plus details from our comprehensive new PMax research:
- How Google’s Performance Max is finally shedding its “black box” label, with fresh data from 500+ accounts
- Why your PMax campaigns need 30–60 conversions a month, no matter what Google says
- Why campaign segmentation should follow business logic, not default categories
Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
Chapters
1. Episode Introduction & Goals (00:00:00)
2. Zuckerberg's Controversial Ad Comments (00:05:33)
3. State of PMAX Report Overview (00:15:27)
4. PMAX Features & Transparency Evolution (00:24:43)
5. Campaign Structure & Granularity Issues (00:26:37)
6. Amazon Selling Ad Tech to Retailers (00:33:28)
72 episodes
All episodes
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