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Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.
Manage episode 481284174 series 3371120
We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into
- Why Temu suddenly killed all ads in the US, and what happened next
- Signs that Temu's ad spend shifted to Europe
- OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
- Does Google’s silence might signal hesitation or confidence?
- A debate: how profit vs growth is now the defining tension in retail strategy
This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
Chapters
1. Welcome and Introduction (00:00:00)
2. Temu Shutting Down US Google Ads (00:01:45)
3. App Rank Impact and Budget Shifts (00:09:05)
4. OpenAI's New Shopping Feature (00:14:05)
5. Monetization Strategies for AI Search (00:21:27)
6. Profit Optimization Debate (00:24:25)
7. Episode Wrap-Up (00:34:50)
74 episodes
Manage episode 481284174 series 3371120
We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into
- Why Temu suddenly killed all ads in the US, and what happened next
- Signs that Temu's ad spend shifted to Europe
- OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
- Does Google’s silence might signal hesitation or confidence?
- A debate: how profit vs growth is now the defining tension in retail strategy
This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
Chapters
1. Welcome and Introduction (00:00:00)
2. Temu Shutting Down US Google Ads (00:01:45)
3. App Rank Impact and Budget Shifts (00:09:05)
4. OpenAI's New Shopping Feature (00:14:05)
5. Monetization Strategies for AI Search (00:21:27)
6. Profit Optimization Debate (00:24:25)
7. Episode Wrap-Up (00:34:50)
74 episodes
All episodes
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