Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Big exits & bold bets: Temu stops ads in US while OpenAI enters ecommerce. Plus, debating the marketwide pivot to profit.
MP3•Episode home
Manage episode 481284174 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into
- Why Temu suddenly killed all ads in the US, and what happened next
- Signs that Temu's ad spend shifted to Europe
- OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
- Does Google’s silence might signal hesitation or confidence?
- A debate: how profit vs growth is now the defining tension in retail strategy
This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.
Chapters
1. Welcome and Introduction (00:00:00)
2. Temu Shutting Down US Google Ads (00:01:45)
3. App Rank Impact and Budget Shifts (00:09:05)
4. OpenAI's New Shopping Feature (00:14:05)
5. Monetization Strategies for AI Search (00:21:27)
6. Profit Optimization Debate (00:24:25)
7. Episode Wrap-Up (00:34:50)
68 episodes
MP3•Episode home
Manage episode 481284174 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into
- Why Temu suddenly killed all ads in the US, and what happened next
- Signs that Temu's ad spend shifted to Europe
- OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
- Does Google’s silence might signal hesitation or confidence?
- A debate: how profit vs growth is now the defining tension in retail strategy
This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.
Chapters
1. Welcome and Introduction (00:00:00)
2. Temu Shutting Down US Google Ads (00:01:45)
3. App Rank Impact and Budget Shifts (00:09:05)
4. OpenAI's New Shopping Feature (00:14:05)
5. Monetization Strategies for AI Search (00:21:27)
6. Profit Optimization Debate (00:24:25)
7. Episode Wrap-Up (00:34:50)
68 episodes
All episodes
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