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Behind Temu's Digital Advertising Landslide

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Manage episode 415380915 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regular consumers, it's for ecommerce advertisers and operators, and it's a story that no one else can tell.Please note there is a lot of data in this episode and you might want to watch the video feed for the best experience.

  continue reading

Chapters

1. Behind Temu's Digital Advertising Landslide (00:00:00)

2. Introduction to Video Podcast Format (00:00:09)

3. Competitor Prevalence and Power Analysis (00:09:59)

4. Impact of Teemu on Google Ads (00:23:49)

5. Video Podcast for E-Commerce Growth (00:38:37)

68 episodes

Artwork
iconShare
 
Manage episode 415380915 series 3371120
Content provided by Smarter Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regular consumers, it's for ecommerce advertisers and operators, and it's a story that no one else can tell.Please note there is a lot of data in this episode and you might want to watch the video feed for the best experience.

  continue reading

Chapters

1. Behind Temu's Digital Advertising Landslide (00:00:00)

2. Introduction to Video Podcast Format (00:00:09)

3. Competitor Prevalence and Power Analysis (00:09:59)

4. Impact of Teemu on Google Ads (00:23:49)

5. Video Podcast for E-Commerce Growth (00:38:37)

68 episodes

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