E15-B2B 3 Steps to Cold Calling

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

Content provided by Neil Osborne and Neil Osborne | The Sales Catalyst. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil Osborne and Neil Osborne | The Sales Catalyst or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

6+ y ago 16:56

MP3•Episode home

In this episode, Neil starts explaining the process of building a Cold Call Plan to approach larger, more prestigious businesses. He explains how the process has three steps – to prepare, execute and follow-up an important business meeting:

The Pre-Call Plan
The Call Plan
The Post-Call Plan

Neil breaks down each step and shares the all-important words to avoid when doing a cold call. Importantly, he warns that if you continue to use those taboo words, then salon owners will always erect figurative brick walls and you’ll continue to have difficulty in gaining new accounts. However, when the three steps come together, you’ll have a cold call plan that produces successful and ongoing business relationships.

In this episode you’ll learn:

The 5 steps of the Pre-Call Plan
The 7 steps of the Call Plan
The two different conversations – the question-based and the statement-based – and which works best
The all-important words to avoid in a cold call
The 3 steps of the Post-Call Plan
When working with large accounts, how important is to say what you do and do what you say

See omnystudio.com/listener for privacy information.

47 episodes

#Business #Neil Osborne | The Sales Catalyst #B2B Expos