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If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Desire to Inspire

Business Show Media

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Desire to Inspire is a podcast highlighting the excellence and importance of the convening of industry driven minds for the execution of future innovations. Hosts Don Shafer and Christian Yandell, CEO of Business Show Media, guide us through this landscape of opportunity. They are joined by industry leaders to explore what it means to drive business and the importance of community within it. We hear essential insights from Rochelle Sanchirico, Global Head of Scaled Marketing and SMB Marketin ...
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505 Success

505 Success

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Welcome to 505 Success. A podcast about the business leaders in Albuquerque and throughout New Mexico. We speak to these leaders to discover how they define success, how they strive for success everyday and how more throughout New Mexico can find their own path to success.
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Valley Business Radio

Adrian McIntyre | PHX.fm

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Valley Business Radio, hosted by Dr. Adrian McIntyre, features in-depth interviews with executives and entrepreneurs from leading companies in metro Phoenix and other cities throughout Arizona. Our mission is to tell the stories that traditional media tends to ignore and help connect you to the right people. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm
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Darran is a Chartered Tax Advisor and Chartered Accountant with over 15 years experience in practice including experience of working exclusively on M&A activities in two Big 4 firms. He has significant advisory knowledge in tax and finance across a broad range of clients including privately owned businesses to private equity investments. Throughout…
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Anthony Richardson is Co-Founder of Pathway Financial Management, a Dublin-based financial planning firm that helps founders, professionals, and families make clear, confident decisions with their money. Known for his plain-English approach and calm, practical guidance, Anthony focuses on turning business success into life outcomes—so clients can b…
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David Fitzgerald is a senior payments executive with over 25 years' experience driving growth across European and global markets. As Chief Sales Officer at New Payment Innovation, he specialises in identifying hidden inefficiencies that cost businesses millions in payment processing. Known for his customer-first approach and track record of buildin…
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Bank of Ireland Group plc are sponsors of Biz Expo 2025. Biz Expo in association with Level Health is coming to Dublin's RDS on October 23rd. This B2B marketplace event will take place in the Serpentine Hall from 10am until 4pm. Available on the day to meet face to face is Owen Hughes and Ciaran O’Connell (cc’d Senior Business Expert) – both offeri…
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Who is Melanie Boylan & What Can STOMP Offer? STOMP Social Media Training Ltd helps businesses turn online presence into real impact. Led by Melanie Boylan — an experienced digital marketing and social media trainer — STOMP equips business owners, marketers, corporates, and SMEs with the skills and strategies to thrive online. Melanie specialises i…
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Paul Ryan is CEO of Auxilia Group, a leading business support provider which offers four core services: Consultancy, Interim Placement, Recruitment and HR Services. Auxilia Group are sponsoring and exhibiting at Biz Expo 2025 on 23rd October in Dublin's RDS. You can register for FREE ADMISSION to Biz Expo 2025 here https://www.eventbrite.ie/e/biz-e…
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As Chief Commercial Officer of Level Health, she is responsible for Product and service design, marketing and commercial delivery, Operations which includes claims and customer support as well as strategic planning for future growth and development. Level Health are headline sponsors of Biz Expo 2025 and Ruth with her team will be exhibiting at the…
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Biz Expo's Clint Drieberg chats with David Hartigan from Hemp Heroes. In April 2024, Hemp Heros became the first food supplement company, pet company and Hemp company in Ireland to be awarded B Corp certification. This significant milestone underscores our unwavering commitment to sustainability, transparency, and social responsibility within the h…
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On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero. Tim leads the marketing and growth teams at Juggl where he connects to ensure mutually-beneficial partnerships. Having a startup-mind, he's a huge fan of flexible remote work, networ…
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On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn Insight Tag, and much more. Tanner Stolte is a certified marketing insider with LinkedIn. He focuses…
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On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels. Tina Lorenz is an unlikely success story: a purple haired grandmother who created a 7-figure business with no previous experience, when she was already past 50. Now she is known as the preeminent copywriting mentor, mind…
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On this episode of the If You Market podcast we interview booths we found to be the best at the B2B Marketing Expo in Los Angeles. Out criteria for a good booth was whether it was effective at drawing traffic that was likely to convert into business. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 …
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Desire to Inspire is a podcast highlighting the excellence and importance of the convening of industry driven minds for the execution of future innovations. Hosts Don Shafer and Christian Yandell, CEO of Business Show Media, will guide us through this landscape of opportunity. They are joined by industry leaders who explore what it means to drive b…
  continue reading
 
When was the last time you saw and email that made you say, "Wow, that's good"? On this episode of the If You Market podcast Monica Badiu talks with us about email copywriting, email sequences, and the importance of writing copy that the customer might even enjoy. Email copywriting is a ever moving target with 'best practices' changing every week a…
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Are you replaceable, should you be? Do you find yourself saying "If I only had 10 of me"? On this episode of the If You Market podcast Dean Mercado talks with us about the "Clone the Owner Methodology" and techniques for replacing yourself piece by piece for better growth and a better life. Dean Mercado is the Founder and CEO of Online Marketing Mu…
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What's your favorite commercial? On this episode of the If You Market podcast Shelby Dash and Kristina Clifford share their 5 keys to making social media ads that work. It's all about videos and comedy as we discuss their techniques and process to create funny social ads. Shelby Dash & Kristina Clifford, both professionally trained comedic actresse…
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Does public speaking scare the crap out of you? It could do wonders for your marketing and career. On this episode of the If You Market podcast we talk with Orly Amor about using public speaking as marketing, how to make it work for you and your company, and the process and benefits of making it a reality. Orly Amor is the CEO of The Global Mentori…
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How's your event game? Are you getting quality info that helps you sell? On this episode of the If You Market podcast we talk with Jonathan Kazarian about the importance of 1st party data from events. This is actual direct interaction with your clients and prospects. We talk virtual events, in person events, the role of technology, and of course ev…
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Does your marketing focus on brand or performance? On this episode of the If You Market podcast we talk with Kamil Rextin about developing and promoting a brand vs marketing that results in Sales Qualified Leads and revenues. Kamil is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps inf…
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Do you have a brand community? This week on the If You Market podcast we talk with the great Mark Schaefer about his latest book "Belonging to the Brand", value based communities, Chat GPT, and much more. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several best-selling dig…
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How do you feel about the copy in your email campaigns? This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. Nick Poninski is a Copywriting Expert for …
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Are you an expert networker? Do you actively work on your networking skills? This week on the If You Market podcast we talk with Jevonya Allen about networking for people that are terrified of networking. The techniques she shares work for extroverts as well, so listen up and let's give your networking skills an upgrade. Jevonya is an author, busin…
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Ever curious about how virtual assistants work? This week on the If You Market podcast we talk with Kristy Yoder about how to hire and manage virtual assistants. Part time, full time, specific skills, virtual assistants can handle it all, if you know how to manage them. Kristy is the Founder and CEO of Smart VAs, a virtual assistant agency. She was…
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What if you could combine the best parts of working from home and being in the office? This week on the If You Market podcast we talk with Drew Moffitt about how to stay connected with remote marketing team and the Kumospace application. We also talk about meeting investors on yachts and whether this name is real or not. Drew Moffitt currently lead…
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Would you like to know which half of your marketing budget is wasted? This week on the If You Market podcast we talk with Steffen Hedebrandt about lead attribution and how you can assure your content is leading to revenue. Steffen Hedebrandt is a subject matter expert in connecting marketing activities with revenue. He is data-driven and loves all …
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Is your customer service helping your sales and marketing? This week on the If You Market podcast we talk with Brooke Sellas about using your customer service to create marketing content and drive sales. Brooke Sellas is the CEO & Founder of B Squared Media and Her marketing mantra is “Think Conversation, Not Campaign”, she wrote a book about it Co…
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How easy is it for people who want to buy from you to connect? This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales. Aleks Gollu is the co-founder and CEO of 11Sight, an inbound video call and customer engagement platform. Learn more about your ad choi…
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Does your company strive to be something new and different or trusted? Be the first to discover the If You Market Podcast, again, for the first time. We're new and edgy, or if that's not for your we have a long history of providing quality information for marketers. This week on the If You Market podcast we talk with Nancy Harhut about Behavioral S…
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Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, p…
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Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL. Kerry Cunningham, has 25 years of experience in B2B demand generation and managem…
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This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data
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How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce suc…
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This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon …
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This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persua…
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This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days. Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with you faster than ever. Simon Severino is a speaker, author, business coach and father of 3, and…
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“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” ~ John Wanamaker~ This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on the marketing that best fits your needs and goals. Shawn Smajstrla is a marketer who likes to con…
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Are you a multitasking master? I hope not! This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day. She shares her secrets to having a fulfilling and effective work day with a heavy emphasis in infrastructure and logistics that get things done. Kris Ward is a podcaster, …
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This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic content, what the future holds for email, and more. Kelsey Johnson is the Product Marketing Manage…
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How's your email game? This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list clean and deliverable, engagement, getting specific with content, and more. Keep an eye out for …
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How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing? This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and how the CRM on the tip of your tongue is probably the wrong one. Wes "the Sales Whisperer" Schae…
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The majority of marketers are not formally trained in marketing. This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer. Michael Osborne is an executive with SaaS and enterprise sales, technology services, team leadership and motivational strengths. Results orient…
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Are your virtual events underwhelming? This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract attendees, VR and the Metaverse and much more. Julius Solaris is an event industry expert with …
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Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Customer journey flows, sales and marketing funnels, SMS, Messenger bots and much more. Paul Ace …
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Does your marketing focus on your Customers? This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing. What's Inside Out Marketing? It's about waste, and addressing internal issues before you focus on the customer. It's about processes, and people that allow you to have a solid foundation for growth. Tim Parkin is a…
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When did you last make a decision that made you say, now that was a decision based on the data? This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make decisions quickly when necessary and knowing how to make data-driven decisions. Office Space, …
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