An Explorer’s Approach To Entrepreneurship – With Bert Terhart From Startup To Wunderbrand podcast

An Explorer’s Approach to Entrepreneurship – With Bert Terhart

3d ago 36:08

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In this episode of From Startup to Wunderbrand, host Nicholas Kuhne dives into Bert’s extraordinary journey—from solo expeditions to pioneering AI in healthcare with Leadbrain.ai.

Discover how persistence trumps talent, why there are truly no shortcuts, and how AI is transforming customer acquisition in healthcare. Whether you're steering a startup or navigating your own leadership path, Bert’s raw lessons on endurance, innovation, and entrepreneurship will anchor you.

📣 Call to Action
🔗 Learn more about Bert and his ventures: https://bertterhart.com

🌐 Dive into his AI-powered platform for healthcare professionals: https://leadbrain.ai

✉️ Have questions or thoughts for Bert? He’s open to emails and feedback—reach out via his site!

⏱️ Timestamps & Key Topics
00:00 – Why persistence is more important than talent or money
01:00 – Meet Bert: Explorer, Entrepreneur, Fellow of the Royal Canadian Geographic Society
02:00 – Parallels between extreme solo adventures and entrepreneurship
03:00 – Lessons from the military that shaped his business mindset
05:00 – Raising resilient kids through persistence
06:00 – How Bert got started in healthcare tech before doctors even had computers
08:00 – Early SEO days: Google, AdSense, and no shortcuts
10:00 – The evolution from NextGen SEO to Leadbrain.ai
11:00 – Using AI to automate customer communication 24/7
13:00 – Real-world AI integrations: Zapier, HubSpot, chatbots, and more
15:00 – Speaking your customer’s language through fine-tuned AI
17:00 – Building trust through authority in healthcare marketing
19:00 – Navigating healthcare marketing regulations in Canada and Norway
21:00 – From digital strategy to dangerous solo sailing: Bert's adventures
23:00 – Sailing past Cape Agulhas and the hazards of the Southern Ocean
25:00 – What Bert reads alone at sea (spoiler: it’s not beach fiction)
27:00 – The myth of work-life balance and how entrepreneurs should really think
30:00 – Why working 3 days a week is snake oil advice
34:00 – Final reflections: Hard work is the real shortcut

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157 episodes