GEO Is Not Replacing SEO

From Keywords to Connections

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2M ago 42:17

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Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it.

They’ll demystify what GEO actually is, show how it depends on strong SEO foundations, and share practical strategies to prepare your website for both traditional search and AI-generated answers.

If you’ve been worried that your SEO efforts were all for nothing, this episode will give you clarity, encouragement, and a clear path forward. You’ll walk away with actionable steps to keep your website visible, relevant, and ready for the future of search.

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