🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀 If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place! Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast ble ...
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Seo For Private Practice Owners Podcasts

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How to Ethically Use Google Analytics 4 on Your Website
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33:04Send us a messageBy Mary Walker
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The SEO-Social Media Connection: What Helping Professionals Need to Know
36:27
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36:27Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you? In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media fo…
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SEO-Driven Website Redesigns: What to Know Before You Rebuild
35:52
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35:52Don’t Let Your Website Glow-Up Tank Your Google Rankings Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful. In this episode of From Keywords to Connections, …
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Can You Lead a Business and Still Have a Life?
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49:40In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest. Together, they explore the messy…
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Using Psychology to Write SEO-Friendly Content – Understanding User Behavior
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37:02SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts. Why User Behavior Matters Learn why knowing when, where, and how your audience searches c…
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Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online
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31:14🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity. ✨ Ethical Marketing & Alignment Discover why ethical marketing goes beyond avoiding sleazy tactics. We dis…
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The Power of a Helping Professional Story- Why Clients Connect With You
34:36
34:36
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34:36🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOU In today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a background detail—it’s a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients…
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What a Zero-Click Strategy is and How It Helps Your SEO
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37:06Today, we’re diving into a topic that’s transforming how people discover your services online — even before they visit your website. What is a Zero-Click Strategy? It’s all about showing up in search results in ways that answer your audience’s questions before they ever click — like in featured snippets, “People Also Ask” boxes, and definitions. It…
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From Burn out to Balance- Finding Sustainability in Business
36:29
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36:29Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business. Whether you’…
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Are Paid Ad's or SEO Better for Helping Professionals?
39:47
39:47
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39:47Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or. We’ll simplify digital marketing jargon and explain: What SEO is (and how it builds long-term visibility) What paid ads…
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Why We Are Passionate About Guiding Helping Professionals to Success
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35:50This episode is personal—and powerful. At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience. In this episode, we open up about the “why” behind …
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Ever wonder why some private practice websites show up at the top of Google—and others don’t even make it to page one? In this episode, we’re demystifying what it really takes to rank online. Whether you're a therapist, coach, or other helping professional, this episode breaks down SEO in simple terms so you can understand: 🔍 What it means to “rank…
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🎙️ Episode 2 – SEO is About People, Not Just Algorithms From Keywords to Connections: A Podcast by Simplified SEO Consulting Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO…
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🎙️ Episode 1: Introducing From Keywords to Connections Welcome to the very first episode of From Keywords to Connections! In this kickoff episode, we’re pulling back the curtain and introducing you to the voices behind the mic. You'll hear a bit about: ✔️ Who we are ✔️ How we found our way into the world of SEO ✔️ What Search Engine Optimization re…
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