Best Seo For Private Practice Owners Podcasts (2025)

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Is SEO Dead for Therapists? What's Happening with AI & Digital Marketing in 2025 and Beyond [Ep 132] 52:53

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2d ago52:53

52:53

Is SEO for therapists completely dead now that AI is taking over? I brought back my friend and collaborator Kristie Platinga to answer this burning question that's keeping so many of us up at night. After watching my website clicks drop and hearing therapists panic about ChatGPT replacing Google, I knew we needed to have a real conversation about w…

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Episode 208: Accessible and Inclusive Clinical Trainings for Therapists [featuring Jamie Roberts] 28:49

4d ago28:49

28:49

In this episode, Patrick Casale and Jamie Roberts, therapist, author, and founder of NeuroPebble Corp, talk about the realities of neurodivergent entrepreneurship and building an affirming community for mental health clinicians and creators, referencing Jamie's company, NeuroPebble, how to handle balancing multiple projects, and the journey of writ…

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Introducing What Your Therapist Thinks Podcast: Honest Truths Licensed Professionals Never Share in Session [BONUS] 2:43

5d ago2:43

2:43

Ever wonder what other therapists are really thinking? Well, now you can find out. I’ve just launched a podcast with my friend Kristie Platinga, founder of Best Therapists, where actual licensed therapists open up about what they’re really thinking, while answering the internet’s most burning mental health questions. And by ‘burning questions’ we m…

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A 5-Minute Habit for Preventing Burnout in Your Private Practice (That Isn't Another Meditation App) [Ep 131] 10:33

9d ago10:33

10:33

Are you exhausted from the endless demands of running your private practice? Preventing burnout in your private practice doesn't require another complicated strategy or expensive solution. In today's episode, I'm sharing one surprisingly simple tool that's probably been right in front of you all along. While we often talk about raising fees and bei…

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GEO Is Not Replacing SEO 42:17

11d ago42:17

42:17

Send us a messageBy Mary Walker, Winnie Youger-Rash

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Episode 207: Building Back Stronger: Tattooing, Writing, and Diversifying After Disaster [featuring Chris and Daisy Chavers] 33:53

11d ago33:53

33:53

In this episode, Patrick Casale talks with Chris and Daisy Chavers, an incredibly talented husband-and-wife duo behind Red Rabbit Tattoo, whose journey epitomizes what it means to persevere through a catastrophic disaster. From losing their Asheville tattoo shop to Hurricane Helene, to reestablishing roots in Savannah and boldly diversifying their …

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How to Build a Marketing Ecosystem That AI Can't Break [Ep 130] 17:51

16d ago17:51

17:51

Is your website traffic dropping even though you're doing everything right? Building a marketing ecosystem is more critical than ever as AI reshapes how clients find therapists online. I'm seeing it firsthand; my website gets higher impressions than ever, but fewer clicks because AI summarizes my content directly in search results. It's frustrating…

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Episode 206: Court-Proof Your Private Practice: Handling Subpoenas [featuring Brittany Bate] 25:23

18d ago25:23

25:23

What should you do when that dreaded subpoena arrives in your private practice's inbox or mailbox? In this episode, Patrick Casale talks with Dr. Brittany Bate, licensed psychologist, private practice strategy coach, and the founder of Be BOLD Psychology and Consulting, about the essentials that mental health professionals need to know to navigate …

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Time Saving Tips for Therapists: The 5-Minute Note Method That Freed Up 10+ Hours Every Week with Doctor TK [Ep 129] 34:28

24d ago34:28

34:28

Are you spending your weekends catching up on notes when you could be living your life? In today's episode, I'm talking with Doctor TK about time-saving tips for therapists that completely changed how she runs her practice. She went from spending hours on documentation to creating what she calls the "5-minute clickable note" and it all started when…

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Episode 205: Managing the Unseen: How Invisible Disabilities Impact Entrepreneurs [featuring Destiny Davis] 28:06

25d ago28:06

28:06

Navigating entrepreneurship is challenging enough—but add chronic illness or invisible disabilities to the mix, and the journey is a whole new level of complex. In this episode, Patrick Casale and Destiny Davis, MS, LPC, CRC, share powerful insights on building meaningful, sustainable work while honoring your own needs. Here are 3 key takeaways: Ho…

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How to Ethically Use Google Analytics 4 on Your Website 33:04

28d ago33:04

33:04

Send us a messageBy Mary Walker

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Good Therapist Conditioning Is Costing You $50K a Year (and How to Stop It) [Ep 128] 24:14

1M ago24:14

24:14

Ever felt guilty for wanting to make good money as a therapist? That's good therapist conditioning at work, and it's probably destroying your practice. Good therapist conditioning is a toxic belief we absorb in grad school, from supervisors and from society that tells us we should sacrifice ourselves for our work. It's that uncomfortable feeling wh…

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Episode 204: From Therapy to Coaching: New Impact and Identity [featuring Priyanka Rao] 32:11

1M ago32:11

32:11

In this episode, Patrick Casale and Dr. Priyanka Rao talk about her journey from clinical work into the world of coaching, viral social media growth, and the permission to let your path evolve—especially as a late-diagnosed ADHDer. Her authenticity, humor, and vulnerability about pivoting careers offers valuable insight for clinicians, entrepreneur…

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How Many Clients Should You See in a Day? The Math That Will Let You Take 4-Day Weekends [Ep 127] 15:01

1M ago15:01

15:01

How many clients should you see in a day as a private practice therapist? If you're wrestling with this question, you're definitely not alone—and today I'm breaking it all down with honesty, permission, and just a little bit of math. Most therapists revisit this question throughout their career, wondering what's normal, what's sustainable, and what…

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Episode 203: Growing Up Twice After Adult Autism Discovery [featuring Elena Carroll] 27:57

1M ago27:57

27:57

In this episode, Patrick Casale and Elena Carroll, an Autistic content creator who’s inspiring many others on her journey of late-diagnosed autism, talk about her story of moving from New Zealand to Toronto and finding her voice as a writer and advocate for neurodivergent communities. This conversation highlights some powerful lessons for mental he…

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The SEO-Social Media Connection: What Helping Professionals Need to Know 36:27

1M ago36:27

36:27

Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you? In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media fo…

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The $7K Per Month Revenue Jump: Real Talk on Scaling a Group Practice with Lauren Worley [Episode 126] 36:11

2M ago36:11

36:11

Are you running yourself ragged while trying to scale your group practice? In today's episode, I sit down with my client, Lauren Worley, owner of Foothill Psychotherapy, who transformed her business from $18,000 to $25,000 in monthly revenue - without sacrificing her sanity. Lauren shares the raw truth about being an "accidental group practice owne…

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Episode 202: Building Racial Literacy and Having Hard Conversations [featuring Dr. Nathalie Edmond] 29:42

2M ago29:42

29:42

In this episode, Patrick Casale and Dr. Nathalie Edmond, psychologist, mindfulness expert, published author, and more, talk about her incredible journey publishing “Mindful Race Talk.” They dive into why honest, vulnerable conversations about race and identity are needed in every organization, how creative grit can see you through the ups and downs…

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Telehealth vs. In-Person Therapy: Do You Really Need to Have an Office to Succeed in Private Practice [Ep 125] 11:53

2M ago11:53

11:53

Are you caught in the telehealth vs. in-person therapy debate? In today's episode, I tackle the question that’s on many therapists' minds: do you really need to have an office to succeed in private practice? Since the pandemic shifted our industry toward virtual sessions, many of us have gotten comfortable working from home. But there's a growing n…

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Episode 201: Letting Go of Shoulds and Diversifying Income Streams [featuring Gabrielle Juliano-Villani] 34:33

2M ago34:33

34:33

Are you a therapist or entrepreneur feeling boxed in by traditional one-on-one client work? In this episode, Patrick Casale and Gabrielle Juliano-Villani talk about the necessity of diversifying income for mental health professionals—especially those who are neurodivergent or just burned out by endless back-to-back sessions. 3 key takeaways: Divers…

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SEO-Driven Website Redesigns: What to Know Before You Rebuild 35:52

2M ago35:52

35:52

Don’t Let Your Website Glow-Up Tank Your Google Rankings Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful. In this episode of From Keywords to Connections, …

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Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124] 28:04

2M ago28:04

28:04

Growing a group practice starts with your very first hire, but who should that person be? In today's episode, I sit down with Nicole McCance, and we get real about the mistakes that can make or break your expansion plans. Nicole sold her group practice for multiple seven figures after scaling to 55 therapists in just three years! She shared why you…

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Episode 200: Permission to Pivot: Grieving What Was and Embracing What’s Next 21:18

2M ago21:18

21:18

Throughout your entrepreneurial journey, it's important to take moments to reflect on what you’ve built, where you’re heading, and what truly brings you energy. In this solo episode, I opened up about the messy magic of pivoting, evolving passions, and the vital importance of giving yourself permission to grow in new directions. After years of buil…

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Can You Lead a Business and Still Have a Life? 49:40

2M ago49:40

49:40

In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest. Together, they explore the messy…

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Why Therapist Reviews Are Better Than Paid Ads - Your $0 Client Attraction Plan [Episode 123] 18:49

2M ago18:49

18:49

Do therapist reviews feel like an ethical minefield for your private practice? Let me help you cut through the confusion! In this episode, I'm talking about how reviews can make or break your visibility online - whether you're a brand new therapist or you've had your practice for years. You'll learn exactly where to get reviews (Google Business Pro…

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Episode 199: Leaning Into Uncomfortable Conversations: Curiosity Over Conflict [featuring Michael Ashford] 28:54

2M ago28:54

28:54

Patrick Casale and Michael Ashford, the director of marketing for The Receptionist for iPad, a TEDx speaker and communications coach, a TEDx speaker himself, and an author, talk about a topic that couldn’t be more relevant in today’s climate. They discuss how curiosity, open conversation, and a willingness to step outside our bubbles are essential,…

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How to Raise Your Fees & Take a Week off Your Private Practice Every Month - REPLAY [Episode 122] 32:58

2M ago32:58

32:58

Do you ever wish that you could just take a week off from seeing your clients? I’m not talking about taking a longer break for holidays and vacations, but taking a week off so you could step out of the employee role and step into your entrepreneurial self. If the answer is yes, then this episode is for you! If you are waiting for a secret roundabou…

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Episode 198: Navigating Neurodiversity and Culture: ADHD, Autism, and Indian Women [featuring Vinita Menon] 34:02

2M ago34:02

34:02

In this episode, Patrick Casale and Dr. Vinita Menon, a clinical psychologist and co-founder of The Thrive Collective, discuss her unique blend of insights around neurodivergence, cultural context, and the universality of our human experience. Dr. Menon shares her journey from being the “only one of her kind” growing up in the U.S., to becoming a f…

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Using Psychology to Write SEO-Friendly Content – Understanding User Behavior 37:02

3M ago37:02

37:02

SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts. Why User Behavior Matters Learn why knowing when, where, and how your audience searches c…

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Money Conversations in Therapy: Why I Ask Every Client How Much Money They Make & Why You Should Too [Episode 121] 15:37

3M ago15:37

15:37

Money conversations in therapy are often avoided, but why are we so comfortable discussing trauma, sex, and family dynamics while tiptoeing around finances? In today's episode, I tackle the elephant in the therapy room: should you ask your clients how much money they make? I've been there too - feeling weird about bringing up finances with clients.…

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Episode 197: Private Practice Lessons in Growth, Grit, and Authenticity [featuring Alicia Murray] 34:03

3M ago34:03

34:03

In this episode, host Patrick Casale and guest Alicia Murray, the founder of Therapist HQ, talk about the journey from clinical work to business ownership. Alicia shares her real story of leaving a “secure” job at the VA to start her own private practice just as the pandemic hit, the self-doubt that comes with these transitions, and how she’s built…

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Are You Leaving Group Therapy Practice? Here's How to Take Your Clients Without Burning Bridges [Ep 120] 13:38

3M ago13:38

13:38

In this episode, I'm tackling one of the biggest questions therapists face when transitioning to private practice: can you take your clients with you when leaving a group therapy practice? Being able to take your clients with you can be the difference between starting with a full caseload instead of scrambling for referrals. But how do you handle t…

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Episode 196: Discover the Spectrum of Self-Esteem—Unlearn the BS [featuring Donna Oriowo] 33:42

3M ago33:42

33:42

In this episode, Patrick Casale speaks with Dr. Donna Oriowo, an award-winning DEI advocate, international speaker, and certified sex and relationship therapist, as she discusses the complexities of self-esteem, particularly for Black women navigating supremacist and patriarchal cultures. Her perspective on self-esteem being shaped by collective ex…

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Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online 31:14

3M ago31:14

31:14

🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity. ✨ Ethical Marketing & Alignment Discover why ethical marketing goes beyond avoiding sleazy tactics. We dis…

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How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119] 15:31

3M ago15:31

15:31

If you're tired of watching your therapy schedule and income evaporate every summer, I have a simple fix for you - therapy intensives. They can transform those dreaded summer months into your most profitable season yet. And I'm here to show you how! In today's episode, I'm breaking down how offering therapy intensives can stabilize your summer inco…

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Episode 195: Centering Equity, Inclusion, and Accessibility in Group Practice [featuring Erica Smith] 33:34

3M ago33:34

33:34

In this episode, Patrick Casale speaks with Erica Smith about creating equitable and accessible workplaces in private practice. Erica shares candid, real-life stories of navigating the mental health field as someone living with chronic illness, and discusses the imperative of designing work environments that are truly supportive and accessible. Top…

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The Power of a Helping Professional Story- Why Clients Connect With You 34:36

3M ago34:36

34:36

🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOU In today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a background detail—it’s a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients…

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How Dr. Raquel Martin Built a Thriving Private Practice Specializing in Black Health and Wellbeing [Ep 118] 51:52

3M ago51:52

51:52

Ever wondered how specializing in Black health and well-being could actually expand your reach as a therapist? In today's episode, I’m chatting with Dr. Raquel Martin, a licensed clinical psychologist who's built an impressive following while staying true to her specialty. She breaks down how she juggles being a professor, researcher, private pract…

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Episode 194: Step Back and Let Your Group Practice Run Itself [featuring Nicole McCance] 20:27

3M ago20:27

20:27

In this episode, Patrick Casale and Nicole McCance talk about her proven 5-step method for scaling a group practice—perfect for anyone feeling stuck at an income ceiling, burned out, or simply wondering what the next level looks like for their private practice. 3 Key Takeaways: Systemize First, Hire Second: Before you build your team, get everythin…

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What a Zero-Click Strategy is and How It Helps Your SEO 37:06

4M ago37:06

37:06

Today, we’re diving into a topic that’s transforming how people discover your services online — even before they visit your website. What is a Zero-Click Strategy? It’s all about showing up in search results in ways that answer your audience’s questions before they ever click — like in featured snippets, “People Also Ask” boxes, and definitions. It…

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The 4 Key Ingredients to Becoming a Sought-After Therapist [Ep 117] 14:14

4M ago14:14

14:14

Why do some private practice therapists have a waitlist, while others can’t fill their calendars? In today's episode, I'm breaking down the four essential ingredients that actually create trust and reputation - not just in theory, but in practice too. We’ll cover why staying the “secret therapist” is quietly killing your business, how perfectionism…

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Episode 193: From FBI to Burnout Specialist: Preventing Burnout in High-Pressure Professions [featuring Rachel Murdock] 30:16

4M ago30:16

30:16

In this episode, I talk with Rachel Murdock, a burnout prevention specialist, group practice owner, and former FBI employee who bravely walked away from a "golden handcuffs" career to reclaim her well-being and design a life on her own terms. Her story is an empowering reminder that sometimes betting on yourself is the best investment you can make.…

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From Burn out to Balance- Finding Sustainability in Business 36:29

4M ago36:29

36:29

Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business. Whether you’…

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Beyond the Money: How to Build a Private Practice That Gives You True Freedom [Ep 116] 20:37

4M ago20:37

20:37

Are you a therapist who's tired of feeling chained to your therapy chair, seeing client after client just to make ends meet? Freedom is what I keep hearing therapists want more than anything else - the ability to build a private practice around the life you crave. So many therapists can articulate their money goals, but what lights them up is descr…

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Episode 192: Consistency, Criticism, and Courage in Private Practice Consulting [featuring Rachel Bentley] 36:43

4M ago36:43

36:43

In this episode, Rachel Bentley shares her journey of building a thriving group practice and launching the Next Level Private Practice Summit, emphasizing the power of community, collaboration, and taking risks despite self-doubt or fear of imperfection. She and Patrick Casale discuss the importance of consistency, authentic connection, and embraci…

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Are Paid Ad's or SEO Better for Helping Professionals? 39:47

4M ago39:47

39:47

Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or. We’ll simplify digital marketing jargon and explain: What SEO is (and how it builds long-term visibility) What paid ads…

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How to Add $30k to Your Private Practice & Book Premium Fee Therapy Clients [Ep 115] 17:19

4M ago17:19

17:19

How do some therapists consistently land premium fee therapy clients while others struggle to fill their schedules? Attracting clients who pay top dollar is simpler than you think - but it's not about working harder, it's about working smarter. In today's episode, I'm sharing with you how just 15 minutes a day can add $30,000 or more to your privat…

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Episode 191: Why a Great Group Practice Beats Going Solo: Dialectics, Support, and Less Stress [featuring Sabrina Longley] 44:40

4M ago44:40

44:40

In this episode, Patrick Casale and Sabrina Longley, LCSW at Resilient Mind Counseling, talk about why authenticity, open communication, and a supportive work environment matter so much for therapists who’d rather work for someone else than run their own practice. They also share how embracing your identity and using dialectics can boost confidence…

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Why We Are Passionate About Guiding Helping Professionals to Success 35:50

4M ago35:50

35:50

This episode is personal—and powerful. At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience. In this episode, we open up about the “why” behind …

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Finding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114] 34:16

4M ago34:16

34:16

What happens when you finally find an authentic marketing strategy that aligns with who you are? In today's episode, I chat with Liberated Business alumna, Brittney Scott, a therapist and mother-daughter relationship coach who completely transformed her approach to running her private practice. Brittney shares how she went from doing dancing videos…