[1:00] First entrepreneurial experience as a paper girl

[2:45] Detour into accounting before returning to entrepreneurship

[7:00] "The road on the extra mile is never crowded"

[9:45] Unique Offerings for "Price Buyers" (vs. Strategy Buyers)

[12:15] Using data to simplify options and make data-driven choices: "A health plan, not a health guess."

[15:00] Budding disruptions in the health care industry: "the status quo recognizes that they have to lead the innovation and disruption...or they will be disrupted!"

[20:00] Conscious Capitalism in the healthcare industry

See the announcement from the Business Roundtable on their commitment to stakeholder-driven Conscious Capitalism here:
https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans

See Barry Schwartz's TED talk on the "Paradox of Choice" here:
https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice/

[27:00] Engaging and empowering employees to make health plan choices

[29:45] The power of purpose to impact the bottom line: "A culture of caring delivers"

[32:00] Downstream impacts of Conscious Capitalism: "Once they are conscious of the good that restructures within their company could make not only to their company but to the good of the community...first to their employees, which will then flow to the company. Then as those employees are happier and more engaged, they will be better neighbors, husbands and wives, parents, sons and daughters...it creates a wonderful ripple effect."

{35:00] Robin's EVOLution as a Conscious Leader: "Leader is an action...I don't believe it's a title...I've done a lot of things to put myself in the position to be able to act and grow."

Learn more about Robin and Benefit Link here:
https://www.benefitlink.net/
Cell: 585-329-5774
Office: 585-349-8000