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Ethical Hour Changemaker Chats

Ethical Hour - Sian Conway

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Ethical Hour's Changemaker Chats podcast brings you inspiring conversations with impact entrepreneurs, everyday activists and changemakers from around the world, who are tackling social and environmental issues and working hard to make the world a better place through the power of small business. You'll hear stories from the front line of social justice, sustainability and triple bottom line businesses. Tune in for inspiring interviews and cutting edge conversations with the world’s leading ...
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The Vermont Conversation is a VTDigger podcast hosted by award-winning journalist David Goodman. It features in-depth interviews about local and national topics with politicians, activists, artists, changemakers and ordinary citizens. The Vermont Conversation is also an hour-long weekly radio program that can be heard on Wednesdays at 1 p.m. on WDEV/Radio Vermont.
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Capitalism has created massive gains in prosperity and yet also led to such inequality that a majority of millennials don’t believe it’s the best way to organize our economy. Yet some companies embrace a more "conscious" capitalism, with a purpose beyond profit and a balancing of the needs of all stakeholders rather than prioritizing stockholders...and they end up more successful in the long run! Join the "For the EVOLution of Business" podcast to learn from business leaders at the forefront ...
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Shaping Philanthropy

Philanthropy Age

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Deep-dive conversations with philanthropists, CSR professionals, and nonprofit thought leaders from across the Arab region. Shaping Philanthropy is brought to you by Circle, a partnership between Philanthropy Age and Pearl Initiative, and is supported by the Bill & Melinda Gates Foundation.
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Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, ...
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Ever wondered how banking can embrace the triple bottom line of people, profit and planet? Can technology really help with complex regulations? What does the industry keep forgetting to do? In the Let's Talk podcast, brought to you by FundApps - the compliance monitoring and reporting specialists, we chat with a range of experts, friends and industry characters as they share their insights into the strategies at the forefront of the financial services industry, conjuring up some interesting ...
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Welcome to The Clueless Business Owner Classroom Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration. Do you have a small service-based business? This podcast was especially created for you! For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet. I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to te ...
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ABOUT HARUN Harun Rabbani is a leadership development expert who focuses on mentoring leaders on two ends of the spectrum: CEO's and captains of industry and young hidden talent aged 18-30. His comprehensive approach combines classroom learning, real-world projects, and social initiatives to cultivate critical thinking and accountability in future leaders. Despite living with ADHD, Harun has mastered multiple disciplines including leadership development, mindfulness, health and wellness, and ...
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Environmental Investing

Environmental Investing

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Environmental Investing is a podcast that features interviews with interesting guests from around the world to explore market solutions to environmental challenges. We hold a strong belief that the next financial revolution will be in the convergence of financial markets and the environment.
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Marcus Oldham AgTalk

Marcus Oldham College

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Join Dave Cornish, Director of the Centre for Professional Development at Marcus Oldham, as he talks with the movers and shakers of the Ag world about the issues affecting the agribusiness sector for Marcus Oldham's AgTalk.
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Accounting for Change

Oracle Corporation

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Continuous innovation is a key factor in successful businesses. Companies that thrive are ones that can reinvent themselves. In this show, Kimberly Ellison-Taylor, the 104th Chair of the American Institute of CPAs, and Tansy Brook, the Senior Director of ERP Innovation at Oracle, speak with forward-looking business leaders on how you can adapt, lead change, and promote a culture of innovation in your organization.
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Impact with Digital, hosted by Jay Tikam, explores the strategies and insights behind successful digital transformations in the financial services and public sectors. Each episode features expert-led discussions on how businesses can adapt to the digital age by focusing on people-first strategies, rather than just technology. From practical advice on frameworks like the SWIFTER model to in-depth case studies, Jay and his guests share real-world experiences and lessons on how to achieve susta ...
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Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification. Lauren shares her real campaign results from a live test usin…
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Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads. Tier 11’s John Moran breaks down how media buyers can fall…
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Be sure to listen to Part 1 of this episode first for a complete understanding before diving into this one. Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsell…
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Text me a message! Today’s episode comes to you from Williamstown Vermont where we visit with Jon Waner and Karin Bellemare of Bear Roots Farm and The Roots Farm Market. Together they’ve built up a 20 acre vegetable farm and local goods store in Central Vermont. Jon starts off by sharing how they got started in Long Island, and how they ramped up t…
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Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert. Schedule a discovery call: https://www.tiereleven.com/apply-now How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative stra…
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Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Perfor…
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Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI firs…
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Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite. Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined c…
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In this special live recording of the Shaping Philanthropy podcast, Nafez Dakkak, shares the story behind launching Anara Impact Capital, a groundbreaking US$50 million fund to support startups across MENA focused on learning, climate, and well-being. Anchored by Alfanar Venture Philanthropy, Anara is the first regionally-backed impact investment f…
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Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac Today, we are analysing a case study of a membership site business that achieved …
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Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%. We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, wi…
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It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations. Today, we’re sharing how many busines…
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Text me a message! Today’s Episode comes to you from Brookfield Vermont where we visit with Kyle Dodda and Betsy Simpson of 1000 Stone Farm. They’ve got many balls in the air with a wide range of crops from veggies to perennial fruit, eggs and meat, hard cider and a restaurant. They sell retail out of a farmstore, wholesale, CSA & go to a farmers m…
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You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals. Oren Klaff is a leading exp…
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Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 …
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The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis…
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Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help b…
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Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the …
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As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape. Andrew discusses how AI is not onl…
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Yousuf Caires is the executive director of Expo City Dubai Foundation, a new nonprofit organisation established by Expo City Dubai Authority to take forward the legacy of the Expo Live programme. In this episode of Shaping Philanthropy, Yousuf talks about why Dubai is so committed to supporting social entrepreneurs and how the new foundation is giv…
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You’ve got your first $10K to invest in your new in-person or online business. Should you dive into ads, hire an agency, or focus on content creation? It’s overwhelming, especially when everyone has their own “secret” formula for success. You don’t need to invest in every trendy digital marketing strategy to see results. In this episode, we break d…
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Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies. We dug into the client’s existing assets, found multiple lead magnets, and …
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Why do some ad campaigns crush it while others flop, even with the same budget? It all comes down to metrics and strategy. Let’s get the first part out of the way. Get Your nCAC Calculator Now! - https://www.tiereleven.com/ncac In today’s episode, we share a client story where more than $10,000 went up in smoke on a webinar that didn’t convert, and…
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Meta’s Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS. Talk to us: https://www.tiereleven.com/apply In today’s episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital a…
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Before you spend another dollar on ads, you need to do your business math right. Download our Marketing Performance Indicators checklist to track the key metrics that accurately measure your marketing efforts. Download the checklist here: https://www.tiereleven.com/mpi Today’s case study is a perfect example of why such metrics matter more than you…
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Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and …
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What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months? On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $…
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Text me a message! Today’s Episode comes to you from Bradford Vermont where we visit with David Pierson of Pierson Farm. After 42 years of running a mixed vegetable farm to supply a roadside farm stand, with 3 acres of strawberries being one of the big draws, he was able to retire, leasing the farm to a long time employee Dan. We start off the epis…
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Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a…
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If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You’ll discover why traditional RO…
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Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discu…
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Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundli…
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Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at T…
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In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the…
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In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps i…
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In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-…
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Text me a message! Today’s episode comes from Granville Vermont where we visit with John Hirsch of Clearfield Farm. With over 10 years under his belt he’s refined his farm business to be lean on labor and focused in scope as his primary crops are wholesale carrots and potatoes. He’s also excited to be getting into grain and doing more intensive rot…
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In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for G…
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Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they reveal how a simple shift in focus can transform your channel growth. T…
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Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign …
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Send us a text In this episode, host Simon Hague discusses how dedicating just 10 minutes a day can help prevent burnout, sharpen focus, and maintain long-term energy. He introduces a structured routine involving breath work, gratitude, micro journaling, reconnecting with one's vision, and prioritizing manageable tasks. He emphasizes that these sho…
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Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation…
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Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is n…
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Send us a text Are you ready to challenge everything you think you know about “AI coaching”? Then you need to listen to this episode of the MyLunchTable Podcast, hosted by Simon Hague. We’re cutting through the hype and jargon to ask the big question: can a machine really coach you like a human can? Here’s the truth: nearly 70% of organisations are…
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Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs un…
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Sunil Lalvani is a social entrepreneur and impact advocate who transitioned from running a global electronics business to tackling one of the world’s most urgent challenges, sustainable access to safe water. As the founder and CEO of Project Maji (Swahili for water), he now spends his time managing a network of solar-powered water kiosks to ensure …
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Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "…
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Send us a text Discover a new era of leadership in this episode as we explore the fourth shift: moving from rigid, command-and-control management to a more human, brain-friendly approach. Traditional leadership styles often create stress and burnout, with nearly half of employees worldwide now reporting chronic stress. But what if the answer isn’t …
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Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…
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Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from…
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