Unlocking Social Media Success: Kathleen Celmins on Building Authority and the Journey to Glow Social

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6M ago 29:41

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Kathleen Celmins, the dynamic force behind Glow Social, joins us again to share her insights gained from bridging the gap between high-ticket coaching and app development. Discover how her journey led to the creation of Glow Social, a tool designed to support solopreneurs and small businesses in maintaining a consistent social media presence. Learn why Kathleen believes that building authority through shared industry trends and personal insights is more impactful than mere company updates, and how Glow Social empowers businesses to stay engaging even on challenging days.
Uncover strategies for maximizing social media engagement, especially for niche markets like pet-related businesses. Kathleen offers practical advice on diversifying content topics and maintaining a regular posting schedule to enhance brand loyalty. Listen as we explore the pitfalls of sporadic posting and how energy management plays a crucial role in choosing the right platforms. Discover the hidden potential of Google My Business for boosting local visibility and how aligning social media efforts with personal strengths can make a significant difference.
As Kathleen takes us through the development of Glow Social, she shares the hurdles and triumphs of transitioning from digital marketing to app creation. Get a look at the app's innovative features, designed to alleviate the daily stress of content management by offering automated posting and daily content ideas. We discuss the potential impact Glow Social could have on social media managers, allowing them to serve more clients effectively. Plus, glean insights into the entrepreneurial spirit that drives e-commerce success and the disciplined actions that separate thriving businesses from those that remain stagnant.
How to connect with Kathleen?
Website: https://glowsocial.com/
LinkedIn: https://www.linkedin.com/in/kathleencelmins/

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Chapters

1. Building Authority in Social Media (00:00:00)

2. Maximizing Social Media Engagement Strategies (00:09:46)

3. Developing Glow Social Platform (00:16:48)

4. Keys to E-Commerce Success (00:27:27)

270 episodes

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