Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open our conversation by talking about Rachel’s start in photography and the origins of her company, Green Chair Stories. After reflecting on how unique every photographer’s journey is, we dive into the importance of copy lenses — guidelines that narrow your focus and help you define your service, your clients, and your world view. We touch on how copy lenses give you a stress-free writing framework before asking Rachel for her top writing tips. Her actionable advice ranges from how to structure your copy, to insights into the purpose of each of your website pages. We discuss the top mistakes that photographers make on their website, what you can do to win over your future clients, and when and how you should add personality to your website. Tune in and learn more about writing website copy that sounds as good as your photography looks.