Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out as a wedding photographer and noticed that the photography industry didn’t have anything out there to help IPS photographers with sales meetings from start to finish, so together with his wife, he built his own tools and program to meet the need of the market. In our conversation, Chris gives advice for those who are thinking about switching over to IPS but who find it overwhelming, explaining that it is not about getting it perfect right from the start but iterating and refining as you go. He points out the common mistakes people make in the transition phase and gets into all the reasons why IPS is beneficial for you and your clients, even though you might lose a few people in the process. Chris reminds listeners that they are running a business and that what they offer takes real skill, encouraging them to value their work and ask the price they feel their products and services are worth. Be sure to tune in to find out how IPS can enable you to make more while shooting less!