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Find Your Focus

Cole's Classroom

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Each week on the Find Your Focus podcast, we will be chatting with inspiring creative entrepreneurs to encourage, empower and equip you to take your next steps in your photography business so you can gain confidence, book your calendar and earn more income with your passion.
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Leah Jarrett, couple and newborn photographer from Saskatchewan, joins Logan in this episode to discuss boundaries with customers. We often hear about the need for boundaries in our personal life, listen in and enjoy this tip filled episode about the need for boundaries in business in order to have better relationships with our clients. Leah shares…
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Today Kirstie, a Dallas-based educator and equine photographer joins us and shares how she developed her marketing model and strategy, combining both methods in a unique hybrid to fit her lifestyle and personality. Listeners can expect to hear valuable information about marketing, customer retention and pricing in a clear, applicable, and relatable…
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Today I’m talking to Tatiana Kiseleva, a wedding photographer based out of Long Island City, New York. We discuss how being an introverted photographer and how accepting her introversion as a strength has changed the way that she runs her photography sessions. We also discuss how being an extrovert, introvert, or ambivert will require a new perspec…
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Finding ways to differentiate yourself from other photographers can be tricky. Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one. We also discuss how her pricing has changed due to her large wardrobe and how she’s optimized her website to help showcase the wardrobe closet …
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Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying clients. Natasha started her photography business at age…
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Today, I'm talking to Mike Glatzer, a portrait photographer who helps creatives and brands tell their story. Mike joins us to discuss why it’s okay to keep your full-time job and do photography part-time. A full-time biomedical engineer and part-time photographer, he doesn't have any desire to quit his full-time job. (Yes, you read that correctly.)…
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Photographs have the ability to tell stories, and our guests today, Kirsten Lewis and Tyler Wirken, have got their photography storytelling techniques down to a fine (or not-so-fine) art. The special bond between these two blossomed out of a mentorship program, and has changed their lives for the better, both personally and professionally. Tyler an…
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From a part-time hobbyist landscape photographer to a full-time professional wedding photographer, our guest on today’s show has a lot of valuable knowledge to share around transitioning, holding onto your passion, and finding your ideal clients. Ara has two branches of her wedding photography business; one which focuses on more traditional wedding…
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Today’s episode is about mistakes the mistakes all photographers are prone to make—and how to avoid them! We speak with Vanessa Renae about the start of her wedding photography business, her work as an educator, and the lessons she’s learned along the way. Our host, Logan Fahey, chimes in with some of her own early missteps. Listeners can expect te…
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Making the switch to studio photography can seem daunting after working with the ease and beauty of natural lighting, but as Jessica explains in today's conversation, it might not be as hard as you think. Jessica decided to dive into her passion for photography full-time after she became a mother, and she left her job as a school teacher and starte…
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In today’s social media landscape, authenticity is one of the most important elements when creating an online presence for your business. Our guest today excels at this and is here to share some of her many insights on the topic. During our conversation with Neyssa Lee, we speak about how growing up in foster care and being adopted impacted her pas…
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Being featured as a photographer on the first page of Google is no easy feat, but Valerie Clark knows how to do it! Born out of the need to move around a lot because of her husband's job, Valerie became a self-taught SEO expert, and she joins us on the show today to share some of her top tips. We discuss the keywords you should be using, the free r…
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You can be the most flexible, adaptable, and spontaneous when you are starting with a plan. Uncertainty isn’t specific to a pandemic. Uncertainty is the environment that everyone is operating in, and believe it or not, you can be more flexible when you are starting with a plan, rather than just free-wheeling it and operating with no plan. Today’s g…
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Think back to when you were a senior in high school, or even where you find yourself today. What could be more amazing than a group of women connected by great memories and friendships? Having a community of girls who are going through the same thing as you are at the same time is so powerful! Welcome back to another episode of Find Your Focus. Tod…
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So many photographers, at some point in their career, are likely to find that they are struggling to book clients. We’ve brought Michelle Harris on the show today to discuss some of the reasons that you may not be booking clients and to hear her ideas on ways that you can solve this problem. As the most expensive photographer within a 50-mile radiu…
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Today’s guest is Joe Dantone, a wedding photographer and commercial photographer. When he decided to grow his business by adding commercial photography services, he discovered that it was very different from the other genres he had experience in. In this episode, Joe shares his experience of taking the leap and exploring a new genre, explains how t…
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It’s one thing capturing moments on camera but preserving photographs can be a challenge in and of itself. That’s where Cathi Nelson comes in. Cathi offers white-glove services to clients that help them to preserve their most valuable photographic assets. Her company, The Photo Managers, also offers webinars, masterminds, and marketing classes to t…
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Building confidence in your business is often not about measuring it against a set of predefined standards, but simply about revolving it around your unique superpower. Today’s guest is LaJune King, a portrait and branding photographer from Texas, and she joins us to talk about her journey toward loving herself and owning her work. LaJune talks abo…
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Elopement is a sacred and special day that ought to be captured and stored forever. Yet, being an elopement photographer is vastly different from the role of a wedding photographer. Today we speak with adventure elopement photographer Megan MacPhail about her industry and its nuances. We kick off the show by finding out how Megan first got involved…
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Success doesn’t mean having a fully-booked calendar or raking in huge amounts of cash every month. For senior photographer, adventure, and educator Tracy Moore, success means being able to live life on her own terms. Today we speak with Tracy about how listeners can find out what success means for them. We open our conversation by exploring Tracy’s…
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There are few photography settings on Earth that are as fascinating and rewarding to shoot as underwater. Today we speak with underwater photography expert Elizabeth Blank. To start, Elizabeth tells us about her history in photography, sharing details about her burnout and what led her to fall in love with the medium all over again. Following this,…
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Burnout. For many photographers, this often becomes their reality, particularly during and after the busy season. Our guest today is Vanessa Hicks, a destination and wedding photographer based in San Diego. We begin our conversation with Vanessa by finding out what photography means to her, as she tells us about her difficult childhood which was ch…
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How you launch your business is what determines how quickly you book clients and earn a steady income. Today we speak with CC Seder, a full-time special needs teacher, and photographer who booked 33 mini-sessions in her first 30 days of business. As informative as it is inspiring, CC reveals her launch strategy, highlighting easy-to-follow steps th…
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Welcome back to our five-day mini-session challenge! This is the fifth and last segment of the challenge and the topic for today is logistics! That’s right, we will be talking all about preparing for your mini sessions, and you will hear a bunch of tips for organizing yourself and the client so that they walk away with a smile and want to keep comi…
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Welcome to day four of our five-day mini-session challenge. Today we will be talking about marketing your mini-sessions to get the best possible returns from them. It’s one challenge creating a mini-session, but it’s another trying to book them. We kick off the show by talking about one of the most helpful ways to market your mini-sessions — teaser…
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For Day 3 of our mini-session challenge, we talk about logistics and the tools that you can use to smoothly run your photography business. For starters, we talk about how you can get information about your mini-sessions to clients and then book them through email. After sharing how automated processes can cut down your workload, we look at why you …
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Welcome back to the five-day mini-session challenge. This challenge is designed to help you plan your mini-sessions for the year. By the end of the week, you will have all of the logistics planned out for minis, you will know what you want to charge, and how you plan to up-sell your galleries – and the best part? Your host, Logan Fahey is going to …
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Welcome to the five-day mini-session challenge! This challenge is designed to help you plan your mini-sessions for the year. By the end of the week, you will have gained a bunch of useful knowledge that’ll assist you in knowing what to charge, how to upsell your galleries, and much more. In today’s episode, we talk about the blueprint for your mini…
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Marketing ourselves on social media can feel overwhelming with many asking themselves — “where should I start, what should I post, and how can I drive engagement with my audience?” In today's episode, we chat to photographer and personal brand expert Mandy Liz about how you can get organized and start posting content that gets attention and boosts …
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Special Offer for Podcast Listeners: https://cc.colesclassroom.com/cc-pro-trial-with-bonuses Many photographers are currently considering moving from their tried and trusty DSLR camera to a newer and shinier mirrorless model. If you are one of them, this is definitely the episode for you! Shalonda Chaddock joins us on the podcast again to talk abou…
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As photographers, it is always easy to get excited about the latest and greatest piece of equipment and imagine how it will be improving our photos and upping our game. In this episode, we explore why this mindset can often be the wrong use of our resources and a few of the better applications of our funds and energy. Research and education are ong…
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Pivoting into education is not always the right move for everyone, and it is by no means a get- rich-quick scheme. You have to be passionate about helping others do the things that you have managed to do successfully in your business. Our guest today is Jenni Maroney, a photographer turned business coach, helping female photographers transform thei…
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While it is necessary to focus on your niche, applying lessons from other photography genres can help you stand out from the crowd. Today we speak to Nikon ambassador Kristi Odo whose work capturing wildlife and their emotions has made her a better wedding photographer. We open our inspiring conversation with Kristi by exploring her background and …
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Creating a balance between your professional and private life can be a tricky task, especially if you’re a business owner. We sit with Morgan Williams, a photographer, business owner, and mother who has spent the last five years refining her business process. Today she shares her best tips and tricks. We open the episode by learning about Morgan’s …
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After working several jobs to stay afloat, Sarah Witherington burst into the photography scene with her first Groupon gig which earned her 2,000 clients. Today, we sit down with Sarah to discuss her journey as a photographer, beginning with how she got her start in the industry. Sarah tells us about how she changed direction in college toward a mor…
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Creating a profitable photography business can be a challenging task, but what if there was a way you could achieve your five-year plan in just one? Wedding photographer and Pinterest expert Sharee Davenport did just that. Today we talk to Sharee about how she leveraged her Pinterest account to market her work, triple her revenue, and book over $10…
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Damien Carter is a part-time photographer who always goes above and beyond for his clients. He shoots everything (except newborns!) from weddings to lifestyle brands and along with providing his clients with exquisite images, he specializes in curating personalized experiences for them. In this episode, Damien offers a ton of tips to improve your r…
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If you have refined your skill to the point where it has led you to find success, you can add so much value to people’s lives and careers by teaching them what you have learned. Today we invite Emma Natter onto the show to talk about her process of condensing her branding expertise into a coaching business which did so well that she made $90,000 du…
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For many of us, photography is the most inspiring and exciting pursuit. It can bring with it adventure, new perspectives, and even foster new connections, but what happens when the well of inspiration runs dry? Today’s guest is Roy Handy, a graphic designer from New Orleans with a strong background in portrait photography, who has had his work publ…
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Today’s guest is LaShonda Brown, an award-winning corporate film producer and Squarespace expert based in Virginia. LaShonda is also an expert on Canva, a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. In this episode, LaShonda has some pertinent and helpful tips about how …
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Running a photography business isn’t always easy and can be stressful in pretty unexpected ways. In today’s episode, we dive straight into some of the most common fears that photographers have, tackle them head-on, and provide the best solutions for each. The first fear we bust is the idea that you’re not good enough. We take a few moments to remin…
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Grabbing website copy builds trust, proves your value, and can help fill your calendar with bookings. Today, we speak with photographer and copywriter, Rachel Greiman, about how you can write copy that hooks clients. We open our conversation by talking about Rachel’s start in photography and the origins of her company, Green Chair Stories. After re…
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Today we are talking to Chris Scott from Swift Galleries and The Print Maker System, both of which help photographers run a successful IPS or in-person sales business. Chris started out as a wedding photographer and noticed that the photography industry didn’t have anything out there to help IPS photographers with sales meetings from start to finis…
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In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses your brand identity. Today’s guest, Abby Grace, has 6 steps for establishing your brand identity, which is so important to running a successful…
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It's important to continue to set business goals and push forward, even during times of crisis. Today’s guest is Erin Youngren, who is an educator and photographer. In this episode, Erin talks about setting goals for 2021, and you might be thinking, “How do I set goals when there is so much uncertainty in the world right now?” Well, Erin has the an…
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Unlike many other art forms, photography is a field that is still largely inaccessible due to the high cost of equipment and the difficulty of finding people who are willing to teach. But our guest today, Sara Keith, and her business partner were determined to solve this problem by providing photography education to people from underserved communit…
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Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia Orth, and today she joins us on the show to geek out about how they have changed her life and how she can use them to help change yours. Dahlia is a photographer and syste…
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One of the things our guest today learned very early on was the power of social media and how it's not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps you need to take to really make it work and to help you grow your business. Today we are joined by Cyrissa Carls…
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With half of small businesses closing down within their first five years, the odds are stacked against us. But you have an unlikely ally — your competition. Today we speak with Natalie Franke, the HoneyBook Head of Community and co-founder of the Rising Tide Society. As a pioneering voice of the Community over Competition movement, she helps foster…
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Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his social media marketing skills when he wanted to reach a market beyond just the group of people he knew. In th…
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