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S02E15 Be The Obvious Choice: Purposeful Brand Strategy & Conscious Leadership with Aarti Parmar
Manage episode 480767023 series 3414642
What truly makes a brand powerful?
What does your personal brand say about you?
Are you living in alignment with who you really are?
How can you align your personal mission with your business?
Join me on this soul-stirring episode of the Fearlessly Curious Podcast as we dive deep with Aarti Parmar, a seasoned brand strategist and qualified coach from the UK, who shares her valuable insights on building a personal brand, the essence of purposeful impact, and how to overcome common business challenges.
Aarti discusses the importance of personal branding, what really makes consumers connect with brands, and the misconceptions surrounding brand creation.
She dives deep into her own journey from graphic designer to spiritual mentor and shares how personal experiences have shaped her mission to help business owners find their purpose.
The conversation touches on the emotional and psychological elements of branding, the significance of aligning your brand with who you truly are, and the steps to create an impactful personal brand.
Tune in for an enriching conversation that blends brand strategy with personal growth, offering a fresh perspective on achieving holistic success.
00:00 Introduction and Guest Welcome
01:27 Understanding Personal Branding
02:07 The Emotional Connection to Brands
05:09 Building a Brand Identity
09:46 Aarti's Business Evolution
15:43 The Importance of Purpose and Mission in Business
24:11 Steps to Clarify and Create Your Brand
33:42 The Importance of Brand Strategy
39:26 Building Confidence and Self-Trust
43:30 Personal Adversity & Disrupting Stereotypes in Branding
54:06 The Power of Collaboration
57:08 Final Thoughts and Reflections
Aarti guides growth-stage business owners in aligning and activating possibilities, specialising in working with aspiring legacy leaders & visionaries who feel a deep calling to create meaningful impact.
Aarti leaves listeners with a powerful message: to go inwardly for clarity in order to go outwardly with certainty and authentic expression.
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Please connect with Aarti :
LinkedIn: https://www.linkedin.com/in/aartiparmar
Website: https://www.aartiparmar.com
Instagram: https://www
Resources:
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If you enjoy this episode, please SHARE, RATE and REVIEW the show on Spotify or Apple Podcasts.
About Me:
I help you lead with fearless authenticity by smashing the self-imposed heteronormative stereotypes that keep you playing small through emotional healing inner child and inherited intergenerational trauma.
Create a purposeful life of your unique design by disrupting societal norms and expectations of who you should be.
Explore mindfulness, music, fearless curiosity and loving kindness through the lens of Human Design to thrive as the person you are born to be.
Learn more about my coaching method and join my emotional healing, mindfulness, and music community at melissaindot.com.
Chapters
1. Introduction and Guest Welcome (00:00:00)
2. Understanding Personal Branding (00:01:27)
3. The Emotional Connection to Brands (00:02:07)
4. Building a Brand Identity (00:05:09)
5. Aarti's Business Evolution (00:09:46)
6. The Importance of Purpose and Mission in Business (00:15:43)
7. Steps to Clarify and Create Your Brand (00:24:11)
8. The Importance of Brand Strategy (00:33:42)
9. Building Confidence and Self-Trust (00:39:26)
10. Personal Adversity & Disrupting Stereotypes in Branding (00:43:30)
11. The Power of Collaboration (00:54:06)
12. Final Thoughts and Reflections (00:57:08)
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