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Why Paid Ads Alone Will Kill Your Business in the AI Era
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The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no longer enough to survive the AI storm, and what you must do instead.
You’ll discover the three traffic strategies every business needs right now (buy it, build it, and borrow it), how they work together to create long-term stability, and why doubling down on content has never been more important.
If you want your business to thrive — not just survive — in the AI era, this episode is a must-listen.
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