The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors.

You’ll discover how to use small events (even with just 10 people) to create $25k+ days, why you need both a “cold funnel” and a “warm funnel,” and how to leverage the Cold to Sold timeline to decide where marketing ends and sales begins. Jon also reveals the power of displaying understanding, creating your own unique framework, and embracing longer sales and value cycles in 2025.

If you want to turn more prospects into high-paying clients — even when trust is at an all-time low — this episode will show you the path forward.