Welcome to The Expansion Podcast, the go-to show for online entrepreneurs, business owners, experts, coaches and agency owners who are ready to grow. Hosted by Jon Penberthy, who’s generated over $40 million online and helped clients bring in more than $122 million, this podcast delivers practical strategies, powerful insights, and inspiring interviews with proven entrepreneurs. Whether you’re just getting started or scaling to new heights, you’ll uncover the strategies and mindset shifts yo ...
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Jon Penberthy Podcasts
1
The YouTube Strategy for Viral Entrepreneurs in 2026
1:26:01
1:26:01
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1:26:01Work with me and my team - https://adclients.com/call-calendar Connect with Saf: https://www.linkedin.com/in/safmohammed/ If you were starting a YouTube channel in 2026, this is the launch plan you’d want. In this episode, I’m joined by Saf, a YouTube growth expert who’s worked behind the scenes with Ali Abdaal, Daniel Priestley, Ryan Deiss, and ot…
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Should You Hire a Team in 2026? (This Mistake Cost Me 18 Months)
17:32
17:32
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17:32In this episode, Jon breaks down his biggest hiring mistakes while scaling a multi-million-pound coaching business. If you're wondering whether you should hire a team in 2026, this is a must-watch. Jon shares what went wrong when bringing on a COO, how “buying back your time” really works, the truth about team building, and what every entrepreneur,…
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The 5 Steps to Bring a ‘Dead’ Sales Funnel Back to Life
16:46
16:46
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16:46Struggling with a sales funnel that isn’t converting? In this episode, Jon breaks down the ONLY five checks you need to diagnose and fix any sales funnel — whether you’re using a webinar funnel, VSL, lead magnet, or high-ticket funnel. You’ll learn how to identify bottlenecks, improve your funnel performance, boost conversions, and finally turn you…
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The Evergreen Model Is Dead (and what will work in 2026)
23:31
23:31
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23:31The evergreen coaching model is collapsing — and most entrepreneurs haven’t realised it yet. In this episode, Jon Penberthy breaks down why the old “always-open” enrolment method is losing effectiveness fast… and the new model that’s quietly outperforming everything in 2025 (and will dominate in 2026). After completely rebuilding his own sales syst…
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The EXACT 4-Step Method to Price, Position & Sell a High-Ticket Offer
14:08
14:08
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14:08Most coaches and course creators aren’t struggling because their offer isn’t good — they’re struggling because they built it in the wrong order. In this episode, Jon breaks down the Offer Quadrant, the exact 4-step framework to price, position, and build a high-ticket offer the right way. You’ll discover why starting with “the stuff” (modules, vide…
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Why William Brown ditched his $840k/month business to start over
1:18:42
1:18:42
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1:18:42He sold his faceless online business for millions — then did it all over again. In this episode of The Expansion Podcast, Jon sits down with entrepreneur and YouTube creator William Brown — who built and sold a multi–million pound coaching company before accidentally doing it a second time. They dive deep into: ✅ How Will turned a single $50 Word D…
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Why Brilliant Business Ideas Still Fail (and what to do about it)
19:20
19:20
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19:20Most entrepreneurs don’t fail because of bad ideas — they fail because they get stuck. In this episode, Jon Penberthy reveals the hidden PDPM Cycle (Perfectionism, Doubt, Procrastination, Motivation) that keeps 90% of people from ever launching — and how to finally escape it. Plus, a powerful mindset shift from Steven Bartlett that could change how…
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The 'Book a Call' Method Is Dead. Do This Instead. | Pt3
16:36
16:36
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16:36The old “book a call” model is dying. In this episode, Jon Penberthy reveals the new client enrollment system that’s doubling (and even tripling) conversions. Discover why automated funnels are losing effectiveness, how open-and-close enrollments create real FOMO, and why switching to an application process makes prospects want to work with you. Fr…
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The Secret Shift Smart Entrepreneurs Are Making in 2025 | Pt2
12:10
12:10
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12:10In this episode, Jon reveals a silent shift happening across the online business world — one that’s quietly transforming how smart entrepreneurs attract and convert clients in 2025. After completely overhauling his own marketing systems, Jon shares what he discovered, why it’s working better than ever, and how those who adapt early will stay far ah…
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I Had to Rebuild My $40M Business From Scratch (Here’s What I Did) | Pt1
16:26
16:26
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16:26In this episode, Jon opens up about what’s easily been the hardest year of his entrepreneurial journey — and why he decided to completely rebuild his multi-million-dollar business from the ground up. After scaling to over $40 million in sales, Jon found himself trapped in a business that looked successful on paper but had become bloated, stressful,…
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The TRUTH about being a business owner in 2025
31:25
31:25
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31:25The online business landscape is shifting faster than ever — with trust at an all-time low, skepticism rising, and AI transforming how we market, sell, and deliver results. In this episode of the Expansion Podcast, Jon opens his “little black book” from the Titan Mastermind, a room of 7, 8, and even 9 figure entrepreneurs — to share the biggest les…
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I Guarantee You Will Close More Sales | My Unique Sales Script
38:04
38:04
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38:04The online business landscape is shifting fast — with trust at an all-time low, competition exploding, and AI reshaping how we market and sell. If you don’t adapt, you’ll get left behind. In this episode of the Expansion Podcast, Jon dives into part three of his three-part series on navigating these changes — focusing on marketing in today’s toughe…
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Marketing Shifts You MUST Make in 2026 (or Risk Falling Behind) | Pt 3
25:12
25:12
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25:12The rules of marketing have changed — and if you’re still relying on short funnels or quick wins to land clients, you’ll get left behind. In this episode of the Expansion Podcast, Jon unpacks how to adapt your marketing in today’s tougher, more skeptical marketplace — and why doing so could mean the difference between scaling or shutting your doors…
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Why Paid Ads Alone Will Kill Your Business in the AI Era | Pt 2
30:53
30:53
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30:53The way businesses grow online is changing faster than ever — and if you’re relying only on ads to bring in clients, your business has an expiry date. In this episode of the Expansion Podcast, Jon breaks down why paid ads alone are no longer enough to survive the AI storm, and what you must do instead. You’ll discover the three traffic strategies e…
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From School Dropout to 8 Figure Founder [Underdog to $40M]
27:33
27:33
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27:33In our first episode of The Expansion Podcast, I reveal the unfiltered story—from failing school and peeling spuds in a kitchen to building an 8-figure education company, launching one of the UK’s most electric marketing events, and helping clients document over $100,000,000 in revenue. You’ll hear the exact sequence I used: affiliate marketing → Y…
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I Asked a Room Full of 8-Figure CEOs How to ACTUALLY Grow a Business
38:35
38:35
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38:35In episode two of The Expansion Podcast, I unpack the biggest takeaways from my Titan Mastermind — insights that can change the way you scale. From unlocking hidden revenue with back-end offers, to understanding the four personality types that shape how clients buy and succeed, to rethinking awards, culture, margins, and leadership — this episode g…
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From $0 to $140K/Day: How to Actually Grow a Business | Adam Stott
1:08:53
1:08:53
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1:08:53In this episode of the Expansion Podcast, I sit down with award-winning founder and coach Adam Stott to unpack a simple, repeatable way to grow a business — from getting your first clients to scaling sustainably. We break down the client-acquisition model that took his coaching company from a standing start to seven figures (do the same few things …
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The Fastest Way to Get Clients Online (My Proven $100M Framework)
53:02
53:02
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53:02In this episode of The Expansion Podcast, I walk you through my eight-figure webinar framework — the exact strategy I’ve used to help generate over $120M in reported revenue for my clients. You’ll learn why the old two-hour webinar model is broken, what actually works in today’s fast-paced market, and how to build a short, powerful presentation tha…
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4 Things That Will Decide If Your Business Survives The AI Storm | Pt 1
50:01
50:01
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50:01AI is changing business growth forever — and if you don’t adapt, you’ll be left behind. In this episode of The Expansion Podcast, I break down exactly how I’m using AI in my own eight-figure business and the four areas you need to fix right now if you want to keep growing. I’ll show you how to simplify your operations with the 10-80-10 AI model, wh…
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Welcome to The Expansion Podcast, the show for online entrepreneurs, business owners, coaches, consultants, and agency owners ready to scale and truly expand their businesses. Hosted by Jon Penberthy, you’ll get a front-row seat to guest interviews, deep-dive trainings, and a raw, unfiltered look behind the scenes of running an 8-figure business. W…
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