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Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Marketing’s Role in Training AI (and Teams) with Rachel Weeks

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Manage episode 487762878 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Rachel Weeks, former VP of Marketing. Rachel shares her experience leading B2B SaaS marketing teams and how she’s adapting to the rapid rise of AI across GTM functions. She discusses why AI should be treated like a junior hire, not a plug-and-play solution, and why marketers today are responsible for training not just their teams but also their tools and their execs.

Rachel unpacks how leadership roles are shifting under PE influence, the blurred lines between marketing and sales, and how org structure impacts your ability to lead. She also reflects on how pressure to perform is rising faster than teams can realistically adopt AI, and why marketers need to stay grounded in strategy, not hype.

  continue reading

135 episodes

Artwork
iconShare
 
Manage episode 487762878 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations, Maeva Cifuentes speaks with Rachel Weeks, former VP of Marketing. Rachel shares her experience leading B2B SaaS marketing teams and how she’s adapting to the rapid rise of AI across GTM functions. She discusses why AI should be treated like a junior hire, not a plug-and-play solution, and why marketers today are responsible for training not just their teams but also their tools and their execs.

Rachel unpacks how leadership roles are shifting under PE influence, the blurred lines between marketing and sales, and how org structure impacts your ability to lead. She also reflects on how pressure to perform is rising faster than teams can realistically adopt AI, and why marketers need to stay grounded in strategy, not hype.

  continue reading

135 episodes

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