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Breaking the D2C mindset: launching B2B marketing from scratch with Natalie Naik

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Manage episode 484961869 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations Natalie Naik shares her experience launching a B2B marketing function from scratch inside a traditionally D2C-focused company. Natalie tells us how she navigated educating leadership unfamiliar with B2B marketing, especially around handling long sales cycles and fundamentally different KPIs.

Natalie also touches on selecting the right channels for niche B2B markets, advocating for organic growth, ABM, and partnerships over paid channels. Throughout the episode, Natalie provides practical insights into influencing stakeholders, simplifying executive communication, and driving effective collaboration with sales teams in a rapidly evolving marketing landscape.

  continue reading

135 episodes

Artwork
iconShare
 
Manage episode 484961869 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Executive Conversations Natalie Naik shares her experience launching a B2B marketing function from scratch inside a traditionally D2C-focused company. Natalie tells us how she navigated educating leadership unfamiliar with B2B marketing, especially around handling long sales cycles and fundamentally different KPIs.

Natalie also touches on selecting the right channels for niche B2B markets, advocating for organic growth, ABM, and partnerships over paid channels. Throughout the episode, Natalie provides practical insights into influencing stakeholders, simplifying executive communication, and driving effective collaboration with sales teams in a rapidly evolving marketing landscape.

  continue reading

135 episodes

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