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Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Balancing effectiveness and efficiency with Amir Jadbari

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Manage episode 490332700 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure.

Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.

In this episode, we talk about:

  • qualitative customer insights

  • cross-industry marketing innovation

  • effectiveness versus efficiency

  • human touch in insurtech

  • critical thinking for cmos

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 490332700 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure.

Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.

In this episode, we talk about:

  • qualitative customer insights

  • cross-industry marketing innovation

  • effectiveness versus efficiency

  • human touch in insurtech

  • critical thinking for cmos

  continue reading

131 episodes

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