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Balancing effectiveness and efficiency with Amir Jadbari
Manage episode 490332700 series 3342298
In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure.
Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.
In this episode, we talk about:
qualitative customer insights
cross-industry marketing innovation
effectiveness versus efficiency
human touch in insurtech
critical thinking for cmos
131 episodes
Manage episode 490332700 series 3342298
In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure.
Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.
In this episode, we talk about:
qualitative customer insights
cross-industry marketing innovation
effectiveness versus efficiency
human touch in insurtech
critical thinking for cmos
131 episodes
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