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Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why SEO needs a seat at the exec table with Malte Landwehr

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Manage episode 482234605 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Maeva Cifuentes speaks with Malte Landwehr, VP of SEO at Idealo.

Malte shares how SEO isn’t just a channel, it’s the foundation of Idealo’s business model and what it actually means to lead SEO at executive level. He walks through how he filters out 75% of ideas using prioritization frameworks, how he scopes influence across five departments without direct authority, and how he handles being the first call when traffic drops.

Malte also shares how he’s thinking ahead to generative search, what’s working for brand visibility in LLMs today, and why B2B leaders should be watching that space more closely than they are.

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 482234605 series 3342298
Content provided by Maeva Cifuentes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maeva Cifuentes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Maeva Cifuentes speaks with Malte Landwehr, VP of SEO at Idealo.

Malte shares how SEO isn’t just a channel, it’s the foundation of Idealo’s business model and what it actually means to lead SEO at executive level. He walks through how he filters out 75% of ideas using prioritization frameworks, how he scopes influence across five departments without direct authority, and how he handles being the first call when traffic drops.

Malte also shares how he’s thinking ahead to generative search, what’s working for brand visibility in LLMs today, and why B2B leaders should be watching that space more closely than they are.

  continue reading

128 episodes

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